How does ecommerce tracking work?
The primary vocation of enhanced ecommerce is to analyse key data so you can adjust your strategy and improve results. Among other options, you can identify which advertising generates the most income, you can determine buyer profiles and employ advanced marketing and targeting techniques.
The vast majority of online ecommerce websites use basic statistics by default: number of sales. However, this data is extremely limited and does not allow you to reach your most profitable customers.