New prospects for your Web performance
Thanks to monitoring of your website ranking, you can find out how you are faring in search engine results pages. By comparing two different periods, for example before and after optimisation, you can see the genuine added value yielded by your SEO efforts.
The positions you attain can also offer you a more insightful picture of the data collected during SEO traffic analysis. Can a decrease in natural indexing be explained by poorer exposure on Google or have your results simply failed to attract Internet users? Do the good positions you obtain on certain searches generate more visits and conversions for your website?