With no less than 2 billion active users, Facebook has unquestionably become the social network you simply cannot ignore. Facebook ads enable finely honed audience targeting and offer companies from different sectors a range of opportunities, both in B2C and B2B. Social media can also fit with all budgets and be used at different stages in the conversion funnel.
LinkedIn is a worldwide professional network that is also developing its offer and enjoying constant growth. It is a pertinent social medium for targeting audiences associated with your professional activity. This is why it is particularly effective in B2B campaigns. LinkedIn ads usually generate a large number of qualified leads in line with the targeted profile. Its greatest strength lies in the power of its market targeting.
Did you know that the number of viewing hours on YouTube is surpassing the time spent watching television? For generations Y and Z, it is the most widely used web platform. Following Google, it has become the world’s second ranking search engine. YouTube advertising can help you reach an audience that is as vast as it is specific.