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All
  • All
  • AI
  • Content Marketing
  • Digital Strategy
  • Display & Programmatic
  • HR
  • Marketing automation
  • Online advertising
  • Reputation
  • SEA
  • SEA : Google Ads & Bing Ads
  • SEO
  • Social Advertising
  • Web Analytics
SGE brings AI in your search results

Google Search Generative Experience (SGE): What impact will AI have on search results?

Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It’s a safe bet ...
Google consent mode v2 deadline

Planning to use Google Ads in 2024? Don’t forget to integrate the Google Consent Mode!

If you want to be using Google Ads in a seamless way, Google needs you to transition to version 2 of Google Consent Mode by ...
a person seeing the same ad on its phone and on digital display

Synchronizing TV, Mobile, and DOOH Campaigns for Greater Impact

For a long time, marketing managers have understood the importance of aligning the timing of their campaign broadcasts. But today’s technological advancements allow for much ...
How to choose your marketing platform

Choosing the right marketing platform: CDP, CEP, or DMP?

Businesses are increasingly reliant on sophisticated platforms to manage, understand, and engage with their customers. But choosing the right platform for your marketing needs can ...
stratégie SEO vélos électriques leasing de vélos

Electric Bike and Bike Leasing: What are the Search Trends in Belgium?

The health crisis propelled the electrically assisted bicycle or electric bike to the forefront. However, the demand subsequently fell sharply, leaving large stocks of electric ...
Gestion du budget et suivi des dépenses

Budget Management and Expense Tracking: How to Optimize Resource Allocation for Your SEA Campaigns

Introduction Establish Clear Objectives Know Your Target Audience Conduct Comprehensive Keyword Research Carefully Structure Your Campaigns Use Keyword Match Types Sparingly Monitor and Adjust Regularly ...
Actito

Discover Actito: take full advantage of the customer journey

Introduction What is Actito? How does it work? The benefits of Actito The budget 1. Introduction In today’s ever-changing digital world, personalization has become the ...
Hubspot

Discover HubSpot: Your comprehensive solution for marketing and sales management

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Team claps in their hands togather

Universem supports the growth of the French startup Upway

image représentant une grille Loto

Gambling advertising ban– and the big winner is … Google!

A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub” ...
Photo qui illustre une data base

Google Search Console offers a native connection to BigQuery