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  • All
  • AI
  • Content Marketing
  • Digital Strategy
  • Display & Programmatic
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  • Marketing automation
  • Online advertising
  • SEA
  • SEA : Google Ads & Bing Ads
  • SEO
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Gestion du budget et suivi des dépenses

Budget Management and Expense Tracking: How to Optimize Resource Allocation for Your SEA Campaigns

30 August 2023
Introduction Establish Clear Objectives Know Your Target Audience Conduct Comprehensive Keyword Research Carefully Structure Your Campaigns Use Keyword Match Types Sparingly Monitor and Adjust Regularly
Actito

Discover Actito: take full advantage of the customer journey

23 August 2023
Introduction What is Actito? How does it work? The benefits of Actito The budget 1. Introduction In today’s ever-changing digital world, personalization has become the
Hubspot

Discover HubSpot: Your comprehensive solution for marketing and sales management

16 August 2023
Introduction What is HubSpot? How does it work? The benefits Pricing 1. Introduction In a constantly evolving world of marketing and sales, it is essential
Team claps in their hands togather

Universem supports the growth of the French startup Upway

7 August 2023
Upway positions itself as the expert in refurbished electric bicycles. Established in France in 2021, the brand quickly gained recognition in the Netherlands, Germany, the
image représentant une grille Loto

Gambling advertising ban– and the big winner is … Google!

28 March 2023
A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub”
Photo qui illustre une data base

Google Search Console offers a native connection to BigQuery

28 March 2023
Google Search Console: a gold mine for all SEOs Search Console is a real Swiss army knife for all SEOs. It provides performance information (which
Photo d'un ordinateur ouvert sur l'onglet de recherche Google

Google introduces Bard, its new A.I. conversational model

7 February 2023
Bard: a conversational model integrated with Google. At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of

How to match the fast evolving consumer needs? – Google Marketing Live 2022

31 May 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies

Universem and Lexing audit 100 of the largest Belgian websites on the application of the GDPR law

18 May 2022
We wanted to know more about the status of the GDPR legislation in Belgium in 2022. Although the European “GDPR” legislation is more than 4
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Combining SEO and SEA: the winning synergy

28 April 2022
Wondering which practice, between SEO and SEA, would be more useful for your website? Why not combine the two? Of course, each of them has a
black-hat-seo

7 Black Hat SEO practices that Google hates

11 February 2022
Search engine optimization, or SEO, is gaining more and more importance, and many new trends and changes are also planned for 2022. So it is important
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