Ensuring URL continuity
When you move from one site to the next, several elements are likely to result in losing visitors:
- Former URLs continue to be proposed by search engines after publication of the new site. It takes a certain lapse of time before robots consult and index the new version of a web page.
- Certain links from other sites, in particular social media, refer to pages that are deeper than the homepage.
- A page that receives a number of links is potentially more interesting than one that yields few.
Consequently, if nothing is done to ensure that links to former pages take the user to the newly created web page, Google is incapable of transferring acquired popularity between the sites, leading to its loss.
