implementing google analytics
The first step in implementing data monitoring consists in creating a Google Analytics account so that you can comprehensively track your website. Our teams of web analytics consultants then work with tag management tools in order to determine which features on your web pages require monitoring to ensure maximum efficiency and increased autonomy.
Setting up a web analytics solution to measure your website audience involves 5 major phases:
- Identification of your aims
- Implementation of a GTM tool for autonomous tracking of your data
- Creation of a tag plan or a tag guide document for the web developer
- Tracking of your showcase or ecommerce site