Lightning growth for video
Over the past years, web video has enjoyed extensive growth, bringing with it a multitude of opportunities to seize. Although other competing formats have emerged, none seems capable of countering the great boom enjoyed by YouTube’s international platform. It has gradually become a communication mainstay that no company should ignore.
Beyond the many advantages that are inherent to the medium’s specific characteristics, its growth has also been made possible thanks to the advent of mobile devices and social networks. Indeed, these additional channels incessantly bring this type of message into the limelight.