Follow the actions that matter for the profitability of your activities
Website tracking can sometimes require technical intervention to ensure that all strategic data can be studied via Google Analytics. The tagging plan is therefore the experts’ reference document for indicating which features need to be monitored and how.
The aim of the tagging plan is to guide the web developer in implementing site tracking. This document details all action requiring tracking by indicating the fragments of code to use to ensure data is integrated within your web analytics.
There are a number of more nebulous situations in which the Google Tag Manager tool does not suffice. These cases require technical assistance from a web developer. For example:
Our methodology includes four key stages to make sure you define the perfect Google Analytics tag-plan:
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A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub”
Google Search Console: a gold mine for all SEOs Search Console is a real Swiss army knife for all SEOs. It provides performance information (which
Bard: a conversational model integrated with Google. At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of