SEO vs SEA : reconciliation around the same digital strategy
SEA and SEO have long been considered two enemy brothers. Despite their very different visibility and functioning, these two Search techniques work for the same purpose: to develop a company’s digital acquisition strategy by attracting more traffic to its website. Today, the time for reconciliation between SEO and SEA has arrived. Find out how to […]
Featured Snippet and People Also Asked: our advice for your natural web indexing
Featured snippets and People Also Asked bear witness to advances in search engine use aimed at offering internauts the most appropriate response by endeavouring to understand user search intent. Although these specific and highly popular forms of search results are not an all-embracing goal, here are a few tips on how to integrate them within […]
The leading trends at the SEO Campus Paris 2018
On the 22nd and 23rd of March 2018, part of Universem’s SEO team was in Paris for the 2018 edition of the SEO Campus. Every year for the past 10 years, the event has reunited SEO professionals around 40 conferences. So what were the highlights of this year’s edition? Featured Snippets and Voice Search For […]
