How to optimise my site for voice search?
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still difficult to answer. Over recent months, we tested the results proposed by Google Home Assistant and by Alexa via Echo Dot. It would appear, in particular, that the load speed, […]
Voice Search is booming: make yourself heard!
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and perfectly illustrates the topic of this article. “Conversation as a Platform” and “Conversation as a Service” are both terms that mark the advent of a new interface which […]
Google Search Generative Experience (SGE): What impact will AI have on search results?
Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It’s a safe bet that 2024 will also see AI making its mark on internet search results. Google is indeed already testing a major update, and its deployment in Europe could be imminent. The […]
Waze ads
The GPS application that literally “drives” your audience Full focus on more local advertising Whether you are looking to avoid the busiest routes, to optimise your travelling time or to follow a guide towards new destinations, Waze is the ideal solution. The application has already convinced a large number of users and has asserted its […]
SEO optimised copywriting training
Write compelling and optimized content for search engines Ready to take the pen and become a web editor? Our training in optimised web copywriting for natural web indexing aims at teaching you the basics of web copywriting, whilst highlighting the elements to consider for improving indexing for your created content. The specificities of website copywriting […]
Editorial strategy and calendar
The publication of good content needs to be planned We help you implement the right editorial strategy Are you looking to generate new leads and to engage your website’s users? Building an editorial strategy and a calendar of your web publications can help you achieve this. Content strategy begins by defining the objectives and personae […]
How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies from the whole EMEA region! The first edition in real life for more than 2 years. On top of many novelties announced on search, programmatic, video, shopping that you can […]
5 SEO trends not to be overlooked for 2022
When it comes to defining trends for the future, one cannot be totally objective and complete. Each SEO consultant has his preferences and will tend to emphasize certain areas of expertise more than others. But we will still try to give you the most important changes in the SEO panorama. There are several underlying trends […]
6 digital marketing trends for 2021
2020 was a year we certainly won’t forget any time soon… a year that has brought a marked acceleration in terms of digital transformation. Energized about the future of digital marketing, we at Universem offer 6 trends for the coming year. Having their roots in previous years, these insights will undoubtedly continue to evolve in […]
How to revive your sales after the Covid19 crisis?
In the midst of the coronavirus crisis, many companies were already preparing for the recovery. But what actually can you do and prepare now already. Keep in touch with your customers Even if your business was at a standstill, it is essential to continue to communicate with your customers for several reasons: To reassure them […]