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  • All
  • AI
  • Content Marketing
  • Digital Strategy
  • Display & Programmatic
  • HR
  • Marketing automation
  • Online advertising
  • Press
  • Reputation
  • SEA
  • SEA : Google Ads & Bing Ads
  • SEO
  • Social Advertising
  • Web Analytics

Universem Reinvents Itself, led by Hubert de Cartier

4 December 2024
PRESS RELEASE   Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO. Following the successful ...

Universem Launches “Saturn,” a New Entity Dedicated to CRM & Marketing Automation

4 September 2024
At Universem, we have always been driven by innovation and a commitment to adapting to the changing needs of our clients. In 2024, digital marketing ...

Universem Achieves HubSpot Gold Solution Partner Status

12 July 2024
Digital Agency Universem Enhances Its Service Offering with HubSpot Partnership Universem, a leading digital agency, announces its new status as a HubSpot Gold Solution Partner. ...
Marketing Mix modelling example of optimisation

Maximize the ROI of your marketing spend with Marketing Mix Modeling (MMM)

7 March 2024
In recent years, few business disciplines have evolved as rapidly as digital marketing. This fast evolution introduces considerable complexity. On one hand, there is an ...
SGE brings AI in your search results

Google Search Generative Experience (SGE): What impact will AI have on search results?

8 February 2024
Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It’s a safe bet ...
Google consent mode v2 deadline

Planning to use Google Ads in 2024? Don’t forget to integrate the Google Consent Mode!

5 February 2024
If you want to be using Google Ads in a seamless way, Google needs you to transition to version 2 of Google Consent Mode by ...
a person seeing the same ad on its phone and on digital display

Synchronizing TV, Mobile, and DOOH Campaigns for Greater Impact

25 January 2024
For a long time, marketing managers have understood the importance of aligning the timing of their campaign broadcasts. But today’s technological advancements allow for much ...
How to choose your marketing platform

Choosing the right marketing platform: CDP, CEP, or DMP?

17 January 2024
Businesses are increasingly reliant on sophisticated platforms to manage, understand, and engage with their customers. But choosing the right platform for your marketing needs can ...
stratégie SEO vélos électriques leasing de vélos

Electric Bike and Bike Leasing: What are the Search Trends in Belgium?

21 December 2023
The health crisis propelled the electrically assisted bicycle or electric bike to the forefront. However, the demand subsequently fell sharply, leaving large stocks of electric ...
Gestion du budget et suivi des dépenses

Budget Management and Expense Tracking: How to Optimize Resource Allocation for Your SEA Campaigns

30 August 2023
Introduction Establish Clear Objectives Know Your Target Audience Conduct Comprehensive Keyword Research Carefully Structure Your Campaigns Use Keyword Match Types Sparingly Monitor and Adjust Regularly ...
Actito

Discover Actito: take full advantage of the customer journey

23 August 2023
Introduction What is Actito? How does it work? The benefits of Actito The budget 1. Introduction In today’s ever-changing digital world, personalization has become the ...
Hubspot

Discover HubSpot: Your comprehensive solution for marketing and sales management

16 August 2023
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