Three advertisement formats
Twitter Ads come in three different formats:
- Sponsored tweet:Â this format is used to highlight certain contents in an aim to reach a larger audience than your followers alone, or to incite engagement from your existing audience. It also contributes towards increasing online visibility for your activities.
- Sponsored account:Â presented in the form of suggested accounts likely to interest users who are not yet followers, this format can satisfy a number of aims. It can often prove an excellent tool for generating leads, but is also greatly appreciated for increasing brand renown and attracting traffic towards a website.
- Sponsored trends:Â these ads are displayed at the top of the Hot Topics list. They are clearly identified as advertising and can, in some cases, appear in user Twitter feeds. They are not really different from Tweets, although they are clearly distinguishable from organic posts.
