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Did you know that video is the medium that has enjoyed the most explosive popularity in recent years? As such, YouTube is the ideal medium for broadcasting your advertising, in the form of a video or a web banner. This platform offers the possibility to target your audience based on a range of criteria.
Over the past years, web video has enjoyed extensive growth, bringing with it a multitude of opportunities to seize. Although other competing formats have emerged, none seems capable of countering the great boom enjoyed by YouTube’s international platform. It has gradually become a communication mainstay that no company should ignore.
Beyond the many advantages that are inherent to the medium’s specific characteristics, its growth has also been made possible thanks to the advent of mobile devices and social networks. Indeed, these additional channels incessantly bring this type of message into the limelight.
Video is a medium offering a wide range of advantages in terms of communication and Internet user engagement:
In contrast to television, which targets its audience based on the time of the day and the programme, YouTube advertising offers far more specific targeting. By refining it, you can maximise the impact of your message. You can target your audience based on different criteria:
You can publish several types of ad on a YouTube campaign. You select the best format based on the audience you hope to reach. Generally speaking, you can choose between broadcasting an advertisement that is directly integrated within another video, like a TV ad, or a web banner. Whatever format you choose, their creative potential is vast, as are the opportunities to meet your specific goals.
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