Control the visibility of your content on search engines
How visible are you on search engines? Does your site stand out on searches made by internauts on your specific field of activity? Have you gained ground in SERP results following your website’s SEO optimisation? The answers to all of these questions can be found by monitoring your SEO ranking.
Thanks to monitoring of your website ranking, you can find out how you are faring in search engine results pages. By comparing two different periods, for example before and after optimisation, you can see the genuine added value yielded by your SEO efforts.
The positions you attain can also offer you a more insightful picture of the data collected during SEO traffic analysis. Can a decrease in natural indexing be explained by poorer exposure on Google or have your results simply failed to attract Internet users? Do the good positions you obtain on certain searches generate more visits and conversions for your website?
On the Internet, users are impatient and not necessarily prone to quality concentration. This applies all the more when they browse via a mobile device. Writing web contents means adopting a style that is easy to understand and straight to the point, to ensure you draw and maintain the user’s attention. It is therefore recommended that you use relatively simple vocabulary that is accessible to all and, of course, adapted to suit your target.
By identifying your position on each defined search, the tools specifically designed for this type of analysis enable you to perform a diagnosis of your site’s strengths and weaknesses. Hence, you can adapt your SEO strategy to your genuine situation:
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