SEO copywriting

Entrust the writing of your content to our SEO experts

Optimised content that reveals your values

Web copywriting is different from that of a newspaper or a magazine. To draw the reader’s attention, the web copywriter follows several rules. The aim is to draw the visitor’s attention by placing the key information at the start, by adopting a clear and concise style and by avoiding repetitions whilst taking care with grammar and spelling.

Start with the most important information

So that the user can immediately determine whether the page contents correspond to his/her search, it is advisable to resume key information in the article header. This is what we refer to as the title and the lead. Furthermore, since user comprehension of the content theme is facilitated, this can also improve the page’s indexing.

Adopt a clear and concise style

On the Internet, users are impatient and not necessarily prone to quality concentration. This applies all the more when they browse via a mobile device. Writing web contents means adopting a style that is easy to understand and straight to the point, to ensure you draw and maintain the user’s attention. It is therefore recommended that you use relatively simple vocabulary that is accessible to all and, of course, adapted to suit your target.

Avoid repetitions

This is a standard copywriting rule. However, it proves particularly important when creating web content. Indeed, extending the semantic scope of the theme covered by your page offers a greater range of keywords and favours GoogleBot interpretation.

What’s more, excessive repetition of the same keywords could be interpreted as over-optimisation by search engine robots, resulting in a hindrance to the site’s indexing.

Take care with grammar and spelling

With the advent of new technologies, many new grammar and spelling rules have also emerged. Consequently, we note a great number of mistakes in web publications. This has an adverse effect on your credibility and it diverts the user from your original message.

They trust us

cases

logo camber

Camber

“one-to-one” communication: key driver of growth for the space optimisation expert!   Download case in pdf Sharp increase of the conversion rate +125% More requests

View case
logo Leonidas

Leonidas

Leonidas aims at getting closer to all chocolate lovers and this on no less than 50 markets. The challenge is huge hence the partnership with

View case

Mozzeno

Mozzeno is a Fintech specialised in peer-to-peer lending. The Startup is keen to stand out from the crowd among active stakeholders in the credit sector.

View case

our blog

Stay up-to-date with our newsletter