Engaging website design, increased user engagement
Consistent branding across all online channels
Improved search engine visibility
Clear messaging and compelling value proposition
Bring your target users together on SEA
As its name suggests, Search Engine Advertising is designed to highlight online ads based on internaut requests on search engines. The best known and most widely used is, of course, Google. And it is precisely via Google’s AdWords campaign that marketers can take part in bids with other advertisers on specific key words. These are the web ads that appear in the first 4 search results.
Bing is the second ranking search engine in the world, immediately after its major rival Google. Just like Google, it offers the possibility to promote web ads using the same bidding principle. Bing advertising enables you to reach a new audience for maximized results. The platform is very similar, but is constantly developed to bring innovation to business deciders. Most of the time, campaigns are imported direct from AdWords, hence facilitating setup.
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Sophie Marlet
CHU Namur
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Soco
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