Inspirations
Blog Posts and Cases
Choosing the right marketing platform: CDP, CEP, or DMP?
Businesses are increasingly reliant on sophisticated platforms to manage, understand, and engage with their customers. But choosing the right platform for your marketing needs can be challenging. What is the difference between Customer Data Platforms (CDP), Customer Engagement Platforms (CEP), and Data Management Platforms (DMP)? How can you leverage tools like Actito, Hubspot, Adobe Audience Manager and much more, depending on your marketing objectives?
Gambling advertising ban– and the big winner is … Google!
A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub” in its March 9 edition, this is a major step to limit the promotion of gambling and its addictions from July 2023! Transitional measures are planned to limit the impact for the professional sports world with increasingly restricted sponsorships until a complete shutdown in early 2028.
Google introduces Bard, its new A.I. conversational model
At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of ChatGPT, the first chords of the response are rising. Google presents Bard, its A.I. that dances the LaMDA and that may well set the tempo in the world of artificial intelligence. The tool is already being tested internally and by some external beta testers and should be available in the coming weeks for everyone.
How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies from the whole EMEA region! The first edition in real life for more than 2 years.
On top of many novelties announced on search, programmatic, video, shopping that you can find in this blog post of Google, we wanted to reflect on 3 big trends we are facing and how we can as marketeer reach consumers who are changing their behavior at an incredible pace. The pandemic boosted e-commerce but also YouTube consumption. The war in Ukraine on top inflations are other change drivers.
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after almost 4 years has not yet been implemented by everyone.
Google to introduce the new Google Analytics: Google Analytics 4 Property
Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google Analytics.
This new version of Google Analytics appears in a period of massive changes in the web analytics’ landscape.
Google Shopping is available in Belgium: how to get started
Google Shopping is finally available for online shopping websites in Belgium! Google's price comparison service certainly took its time to get to Belgium, but it is now possible to create paid-for adverts for products in your online store, together with a thumbnail, a brief description and the price.
The result is more attractive for users – they immediately get more information about what they are looking for.
Find out about XML sitemaps for videos
Videos are very visible to search engines.Google gives them a great deal of prominence, for example, because users search for them and they can therefore result in significant increases in visitor traffic if they are properly indexed.
We recommend putting videos on platforms such as YouTube or Dailymotion in order to take advantage of their popularity. But in some cases, for copyright reasons, for example, they will need to be stored on a company's own server. This is when video sitemaps step in – XML format files that list all the video files on a website.