Innovative Marketing Insights and Strategies

How does generative A.I. influence user behavior?

🔍 Generative AI and multimodal search are transforming the way we search — and opening up new opportunities for brands.

Generative A.I. & Search Engines

🤖 A.I. & Search Engines: Revolution or Evolution? Discover the Real Impact on Your Digital Strategy

The New Search A.I. Solutions

🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.

All you need to know about Google’s A.I. Overviews

🔍 Discover everything about Google's A.I. Overviews in Belgium: how they work, their impact on search results, and expert tips to get prepared.

Lunch & Learn at Universem: Marketing Automation with HubSpot

At Universem, we strongly believe in continuous learning and knowledge sharing. That’s why we organize our monthly internal event, the Lunch & Learn.

Workshop - I.A. générative & Marketing digital : Où en est-on en 2025 ?

Generative AI is revolutionizing digital marketing… and you were there to discuss it with us!

In this context, we organized our workshop "Generative AI & Digital Marketing: Where Do We Stand in 2025?"—a morning of insights and discussions about the future of digital marketing.

Smart Shopper 2024: 5 Key Trends to Adapt Your Digital Strategy

We have identified five major trends and share our recommendations to help you fine-tune your digital strategy and maximize your impact.

L'équipe d'Universem participant au quiz de Carnaval

Team Building at Universem: A Colorful Carnival Quiz!

For Carnival, we organized a team-building activity in the form of an interactive quiz.

Présentation sur le taux de conversion (CRO) lors d'un lunch&learn chez Universem

Lunch & Learn: A Deep Dive into Conversion Rate Optimization (CRO)!

At Universem, continuous learning is part of our DNA. This week, our Data & Analytics expert, Geoffrey Decant, led us through an exciting session on Conversion Rate Optimization (CRO).

A hand holding a compass in front of a sunset landscape

Universem reinvents itself with Total Brand Performance

Universem is moving from a performance marketing agency to an innovative model: Total Brand Performance. Get out your compass, Universem is guiding you! Total Brand Performance is the virtuous encounter between performance marketing, creativity, and data.

Universem Reinvents Itself, led by Hubert de Cartier

Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO.
Following the successful transformation of the agency (new vision, new identity launching in early 2025, and a strengthened client portfolio), Muriel Houtermans and Joris Vandendooren are passing the torch to Hubert de Cartier.

Universem Launches “Saturn,” a New Entity Dedicated to CRM & Marketing Automation

At Universem, we have always been driven by innovation and a commitment to adapting to the changing needs of our clients. In 2024, digital marketing is evolving faster than ever, with challenges like the disappearance of third-party cookies and the growing importance of customer data. To help businesses navigate this new landscape, we have decided to launch Saturn, a new entity dedicated to Marketing Automation and Customer Relationship Management (CRM).