Blog Posts and Cases

Analytics Advisor in GA4, why data quality makes all the difference

5 stratégies pour garder le cap dans l’ère de l’IA
Comment combiner les stratégies SEO, de contenu ou encore de publicité pour faire apparaitre votre marque au bon moment dans un parcours client de plusplus en plus fragmenté ? Retrouvez nos 5 conseils pragmatiques ci-dessous.

Digital First is back for its 20th edition – and Universem will be there!

Digital First is Belgium’s leading digital event – and 2025 marks its 20th edition!

Evaluating and Accelerating Analytical Maturity in 2025

Where is your company in its analytical journey? Discover why assessing and accelerating your data maturity is more strategic than ever.

SEO & GEO + CRO: The Winning Combination for high-converting visibility

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Generative AI is revolutionizing digital marketing… and you were there to discuss it with us!

In this context, we organized our workshop "Generative AI & Digital Marketing: Where Do We Stand in 2025?"—a morning of insights and discussions about the future of digital marketing.

Smart Shopper 2024: 5 Key Trends to Adapt Your Digital Strategy

We have identified five major trends and share our recommendations to help you fine-tune your digital strategy and maximize your impact.

Choosing the right marketing platform: CDP, CEP, or DMP?

Businesses are increasingly reliant on sophisticated platforms to manage, understand, and engage with their customers. But choosing the right platform for your marketing needs can be challenging. What is the difference between Customer Data Platforms (CDP), Customer Engagement Platforms (CEP), and Data Management Platforms (DMP)? How can you leverage tools like Actito, Hubspot, Adobe Audience Manager and much more, depending on your marketing objectives?

How to match the fast evolving consumer needs? – Google Marketing Live 2022

On May 24^th & May 25^th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies from the whole EMEA region! The first edition in real life for more than 2 years.


On top of many novelties announced on search, programmatic, video, shopping that you can find in this blog post of Google, we wanted to reflect on 3 big trends we are facing and how we can as marketeer reach consumers who are changing their behavior at an incredible pace. The pandemic boosted e-commerce but also YouTube consumption. The war in Ukraine on top inflations are other change drivers.