What we explored together:

🔍 Understanding Generative AI: How It Works and What’s at Stake

Before exploring its applications in marketing, we took the time to lay the foundations of generative AI and understand how it works.

In the first part of the workshop, which focused on the more technical aspects, we explored what generative AI really is. How does a language model like ChatGPT work?

Key concepts such as machine learning, Large Language Models (LLMs), and multimodal models were discussed to illustrate how AI can now understand and generate text, images, and even videos.

🔥 Key Trends in AI for Digital Marketing

We then reviewed the latest technological advancements and their impact on various digital marketing strategies. Generative AI opens the door to new marketing approaches, offering time savings, personalization, and efficiency.

From content creation to campaign optimization, AI is redefining our ways of working!

🤖 Real-World Applications: How AI is Transforming Digital Strategies

How can AI be leveraged to improve website performance and digital campaigns? Corentin presented advanced use cases, including:

• Competitive visual analysis: Automatically detecting differences in structure and content between competing websites.
• Automated generation of titles and meta descriptions: Using pre-trained AI models to accelerate SEO optimization for websites.
• Google’s latest AI advancements: Exploring live multimodal models that allow for deeper content analysis.

💬 Engaging and Interactive Discussions

This workshop was a real moment of sharing and reflection on the future of digital marketing in the age of AI.

Participants shared their experiences, concerns, and expectations regarding these new technologies. These discussions opened up new perspectives on both the opportunities and challenges of this digital revolution, as well as the best practices and limitations of AI in marketing.

What’s Next?

We hope this workshop provided you with practical insights to start integrating AI into your digital strategy and better anticipate the changes ahead.

Want to go further? We offer tailored training programs to help your teams adopt and leverage these new technologies effectively.

Once again, a huge thank you to everyone who attended, and we look forward to seeing you at our next Universem events! 🚀