Blog Posts and Cases

AI updates in Google Ads: AI Mode, Overviews, and AI Search…

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Everything you need to know about Google’s AI mode

🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?

Universem automates AI web content for CASA

Webinar – Generative A.I.: What’s the Impact on Search?

A webinar dedicated to the impact of artificial intelligence on Search. Learn how to adapt to A.I. and stay competitive in a constantly evolving digital world.

Generative Artificial Intelligence and Search: What’s Changing for Marketers?

Generative AI is shaking up the rules of Search 💥! Get ahead of the impact on Google, SEO, and your digital performance with our expert analysis!

How does generative A.I. influence user behavior?

🔍 Generative AI and multimodal search are transforming the way we search — and opening up new opportunities for brands.

Generative A.I. & Search Engines

🤖 A.I. & Search Engines: Revolution or Evolution? Discover the Real Impact on Your Digital Strategy

The New Search A.I. Solutions

🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.

All you need to know about Google’s A.I. Overviews

🔍 Discover everything about Google's A.I. Overviews in Belgium: how they work, their impact on search results, and expert tips to get prepared.

Lunch & Learn at Universem: Marketing Automation with HubSpot

At Universem, we strongly believe in continuous learning and knowledge sharing. That’s why we organize our monthly internal event, the Lunch & Learn.

Generative AI is revolutionizing digital marketing… and you were there to discuss it with us!

In this context, we organized our workshop "Generative AI & Digital Marketing: Where Do We Stand in 2025?"—a morning of insights and discussions about the future of digital marketing.