Blog Posts and Cases

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Webinar – Generative A.I.: What’s the Impact on Search?

A webinar dedicated to the impact of artificial intelligence on Search. Learn how to adapt to A.I. and stay competitive in a constantly evolving digital world.

Generative Artificial Intelligence and Search: What’s Changing for Marketers?

Generative AI is shaking up the rules of Search 💥! Get ahead of the impact on Google, SEO, and your digital performance with our expert analysis!

How does generative A.I. influence user behavior?

🔍 Generative AI and multimodal search are transforming the way we search — and opening up new opportunities for brands.

Generative A.I. & Search Engines

🤖 A.I. & Search Engines: Revolution or Evolution? Discover the Real Impact on Your Digital Strategy

The New Search A.I. Solutions

🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.

All you need to know about Google’s A.I. Overviews

🔍 Discover everything about Google's A.I. Overviews in Belgium: how they work, their impact on search results, and expert tips to get prepared.

Lunch & Learn at Universem: Marketing Automation with HubSpot

At Universem, we strongly believe in continuous learning and knowledge sharing. That’s why we organize our monthly internal event, the Lunch & Learn.

Generative AI is revolutionizing digital marketing… and you were there to discuss it with us!

In this context, we organized our workshop "Generative AI & Digital Marketing: Where Do We Stand in 2025?"—a morning of insights and discussions about the future of digital marketing.

Smart Shopper 2024: 5 Key Trends to Adapt Your Digital Strategy

We have identified five major trends and share our recommendations to help you fine-tune your digital strategy and maximize your impact.

Team Building at Universem: A Colorful Carnival Quiz!

For Carnival, we organized a team-building activity in the form of an interactive quiz.

Lunch & Learn: A Deep Dive into Conversion Rate Optimization (CRO)!

At Universem, continuous learning is part of our DNA. This week, our Data & Analytics expert, Geoffrey Decant, led us through an exciting session on Conversion Rate Optimization (CRO).