Inspirations
Blog Posts and Cases

Everything you need to know about Google’s AI mode
🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?

The New Search A.I. Solutions
🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.