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How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after almost 4 years has not yet been implemented by everyone.
Google to introduce the new Google Analytics: Google Analytics 4 Property
Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google Analytics.
This new version of Google Analytics appears in a period of massive changes in the web analytics’ landscape.
Google Shopping is available in Belgium: how to get started
Google Shopping is finally available for online shopping websites in Belgium! Google's price comparison service certainly took its time to get to Belgium, but it is now possible to create paid-for adverts for products in your online store, together with a thumbnail, a brief description and the price.
The result is more attractive for users – they immediately get more information about what they are looking for.
Find out about XML sitemaps for videos
Videos are very visible to search engines.Google gives them a great deal of prominence, for example, because users search for them and they can therefore result in significant increases in visitor traffic if they are properly indexed.
We recommend putting videos on platforms such as YouTube or Dailymotion in order to take advantage of their popularity. But in some cases, for copyright reasons, for example, they will need to be stored on a company's own server. This is when video sitemaps step in – XML format files that list all the video files on a website.