Measuring AI Visibility: What Tools Won't Tell You
GEO measurement is possible, but never exact. Discover the hidden biases in measurement tools and Universem's method for reliably tracking AI visibility.
ChatGPT Ads is coming to Belgium: new gold rush or just a copy of Google?
ChatGPT Ads launches in Belgium the week of August 24, 2026. Targeting, bidding, comparison with Google Ads: Universem breaks down this new ad platform.
SERP 3.0 : Why Google is Lost in Its Own Rankings
AI Overview, zéro clic, local & produits : la SERP 3.0 change la donne. On décortique les pour/contre et comment adapter votre SEO (GEO) pour rester visible
