Your compass in a digital world
In a constantly evolving digital world, you face a stream of innovations, tools, and trends.
How can you identify what is relevant for your brand?
Which actions will have a tangible impact on your results?
Your compass in a digital world
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At Universem, we help you make the right choices.
Together, we set the priorities that matter to achieve your goals. More than just a service provider, we are your partner in navigating the complexities of digital and maximizing your performance.
Let’s redefine digital marketing by putting your brand at the center of consumer and market concerns.
Let’s not just follow trends; let’s create them.
Excellence + Integrity + Daring + Human +
Our approach
Total Brand Performance
Our approach, Total Brand Performance, reinvents digital marketing by going beyond simple conversions. We believe a brand must first be seen, then considered, and finally chosen.
This is why we focus not only on immediate results but on a comprehensive strategy that puts your brand at the forefront at every stage of the customer journey.
SEO:
We don’t just aim for rankings; we make your brand the answer to your audience’s questions.
Advertising:
Beyond clicks and impressions, we strive to create meaningful engagement and brand resonance.
Data Analysis:
Every decision we make is backed by data. We don’t just collect numbers; we decode stories.
This is why we focus not only on immediate results but on a comprehensive strategy that puts your brand at the forefront at every stage of the customer journey.
SEO:
We don’t just aim for rankings; we make your brand the answer to your audience’s questions.
Advertising:
Beyond clicks and impressions, we strive to create meaningful engagement and brand resonance.
Data Analysis:
Every decision we make is backed by data. We don’t just collect numbers; we decode stories.
Collaboration
A partnership built on excellence.
Collaborating with Universem means ensuring a lasting relationship marked by transparency, innovation, and continuous improvement.
We don’t believe in off-the-shelf solutions; instead, we test, refine, and perfect our strategies so your brand always stays one step ahead.
We don’t believe in off-the-shelf solutions; instead, we test, refine, and perfect our strategies so your brand always stays one step ahead.
Data guides our steps.
Each of our decisions is guided by data.
We don’t just analyze numbers; we uncover the stories behind the data to guide our strategies with precision.
Whether through SEO, digital advertising, or data analysis, our goal is always to place your brand at the heart of your potential customers’ concerns.
Together, let’s shape the future of digital marketing.
Choose a comprehensive, creative, and measured approach to ensure your brand exceeds all expectations.
Whether through SEO, digital advertising, or data analysis, our goal is always to place your brand at the heart of your potential customers’ concerns.
Together, let’s shape the future of digital marketing.
Choose a comprehensive, creative, and measured approach to ensure your brand exceeds all expectations.
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Data Analytics
Turn your data into actionable insights to make informed and effective decisions.
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Online Advertising
Optimize your advertising campaigns and maximize your ROI with SEA and multi-platform solutions.
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SEO agency
Boost your online visibility and attract more traffic with a tailored SEO strategy.
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Marketing Automation
Automate your campaigns to enhance efficiency and deliver a personalized customer experience.
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Content creation
Attract and engage your audience with captivating content optimized for your digital channels.
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Digital strategy
Build a performance-driven strategy to achieve your goals and stay competitive.
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Training
Enhance your skills with our training tailored to your digital marketing needs.
Welcome to Universem, where your brand’s journey toward exceptional performance begins.
Inspiration
Must-read & Case
Universem Reinvents Itself, led by Hubert de Cartier
Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO.<br /> Following the successful transformation of the agency (new vision, new identity launching in early 2025, and a strengthened client portfolio), Muriel Houtermans and Joris Vandendooren are passing the torch to Hubert de Cartier.
Universem Launches “Saturn,” a New Entity Dedicated to CRM & Marketing Automation
At Universem, we have always been driven by innovation and a commitment to adapting to the changing needs of our clients. In 2024, digital marketing is evolving faster than ever, with challenges like the disappearance of third-party cookies and the growing importance of customer data. To help businesses navigate this new landscape, we have decided to launch <strong><a href="https://saturn.universem.com">Saturn</a>,</strong> a new entity dedicated to Marketing Automation and Customer Relationship Management (CRM).
Planning to use Google Ads in 2024? Don’t forget to integrate the Google Consent Mode!
If you want to be using Google Ads in a seamless way, Google needs you to transition to version 2 of Google Consent Mode by March 2024. If you don’t, and if you’re based in the EEA, you <strong>won’t be able to use audiences anymore for remarketing purposes</strong> and you might have <strong>issues to track conversions</strong>. Here is why and what you need to do by March 6<sup>th</sup> this year!
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ <span lang="EN-GB">(General Data Protection Regulation) </span>came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after <span lang="EN-GB">almost 4</span> years has not yet been implemented by <span lang="EN-GB">everyone.</span>
Google to introduce the new Google Analytics: Google Analytics 4 Property
<strong>Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google Analytics.</strong><br /> <br /> This new version of Google Analytics appears in a period of massive changes in the web analytics’ landscape.<br /> <br /> <img class="aligncenter size-full wp-image-27318" src="https://www.universem.com/wp-content/uploads/2020/10/picture1.png" alt="Screenshot New Google Analytics: Google Analytics 4 Property" width="1000" height="705" />
Our clients trust us
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