Your compass in a digital world

In a constantly evolving digital world, you face a stream of innovations, tools, and trends.
How can you identify what is relevant for your brand?
Which actions will have a tangible impact on your results?

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Your compass in a digital world

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At Universem, we help you make the right choices.

Together, we set the priorities that matter to achieve your goals. More than just a service provider, we are your partner in navigating the complexities of digital and maximizing your performance.

Let’s redefine digital marketing by putting your brand at the center of consumer and market concerns.

Let’s not just follow trends; let’s create them.

 

Excellence + Integrity + Daring + Human +

Our approach

Total Brand Performance

Our approach, Total Brand Performance, reinvents digital marketing by going beyond simple conversions. We believe a brand must first be seen, then considered, and finally chosen.
This is why we focus not only on immediate results but on a comprehensive strategy that puts your brand at the forefront at every stage of the customer journey.

SEO:
We don’t just aim for rankings; we make your brand the answer to your audience’s questions.

Advertising:
Beyond clicks and impressions, we strive to create meaningful engagement and brand resonance.

Data Analysis:
Every decision we make is backed by data. We don’t just collect numbers; we decode stories.
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Collaboration

A partnership built on excellence.

Collaborating with Universem means ensuring a lasting relationship marked by transparency, innovation, and continuous improvement.
We don’t believe in off-the-shelf solutions; instead, we test, refine, and perfect our strategies so your brand always stays one step ahead.
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Data guides our steps.

Each of our decisions is guided by data.

We don’t just analyze numbers; we uncover the stories behind the data to guide our strategies with precision.
Whether through SEO, digital advertising, or data analysis, our goal is always to place your brand at the heart of your potential customers’ concerns.

Together, let’s shape the future of digital marketing.
Choose a comprehensive, creative, and measured approach to ensure your brand exceeds all expectations.
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Discover our expertise

Inspiration

Must-read & Case

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Universem reinvents itself with Total Brand Performance

Universem is moving from a performance marketing agency to an innovative model: Total Brand Performance. Get out your compass, Universem is guiding you! Total Brand Performance is the virtuous encounter between performance marketing, creativity, and data.

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Universem Reinvents Itself, led by Hubert de Cartier

Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO.<br /> Following the successful transformation of the agency (new vision, new identity launching in early 2025, and a strengthened client portfolio), Muriel Houtermans and Joris Vandendooren are passing the torch to Hubert de Cartier.

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Universem Launches “Saturn,” a New Entity Dedicated to CRM & Marketing Automation

At Universem, we have always been driven by innovation and a commitment to adapting to the changing needs of our clients. In 2024, digital marketing is evolving faster than ever, with challenges like the disappearance of third-party cookies and the growing importance of customer data. To help businesses navigate this new landscape, we have decided to launch <strong>Saturn,</strong> a new entity dedicated to Marketing Automation and Customer Relationship Management (CRM).

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How to create a positive GDPR impact with Universem?

In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after almost 4 years has not yet been implemented by everyone.

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Google to introduce the new Google Analytics: Google Analytics 4 Property

Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google Analytics.<br /> This new version of Google Analytics appears in a period of massive changes in the web analytics’ landscape.<br />

Our clients trust us

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