FAQ
Questions about our Online Ads agency?
Essential answers before you launch your digital advertising: objectives, channels (SEA/Social), budgets, management, automation and preparation for the first meeting.
Why invest in Online Advertising?
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To win new customers, increase awareness, generate leads and sales. Advertising also allows you to be present very quickly (especially at the launch of an offer), while SEO often takes several months. It is an ideal lever to get off to a fast start and learn quickly.
How is Paid complementary to SEO?
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SEO is a sustainable but slower lever. Paid allows you to be immediately visible on generic queries and to quickly test new offers, services or messages with progressive budgets. You can validate a proposition (acquisition cost + volume) while SEO builds long-term performance.
Can you reach prospects at every stage of the customer journey?
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Yes. You can activate multiple objectives: conversion (e.g. Search/SEA “pure product”) and awareness (e.g. YouTube). Via Meta/YouTube you can also reach audiences who don’t know you yet but have an interest in your offer, and then guide them towards conversion.
How quickly can you tell if a campaign is working?
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Often very quickly. The advantage of Paid is reactivity: a campaign can be adjusted (or stopped) quickly, and some accounts are managed multiple times per day depending on needs (increasing/decreasing budgets, adjusting parameters, etc.).
Do my campaigns need to run continuously? (always-on vs peaks)
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Not necessarily. You can go always-on with a reasonable monthly budget, and boost at key moments (launch, seasonality, sales, Black Friday…). Some clients double or triple (or more) their budgets in certain months depending on current events and search volumes.
Is there a minimum budget to do Online Advertising with an agency?
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There is no “universal” minimum, but one important point: the budget must be consistent with your objectives. With very low budgets, the management cost can quickly weigh too heavily against the media budget (e.g. a media budget of €250/month). In practice, we recommend having sufficient media budget to learn and optimise (often from around €1,500–2,000/month depending on the case), then adjusting based on results.
Are results guaranteed in Online Advertising?
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No: we work with a roadmap at a given moment, and platforms (and their algorithms) evolve. Optimisation only becomes truly reliable after a few weeks of data. Our approach: frame, launch, then iterate based on signals (costs, volumes, quality of conversions).
Can you provide an audit or coaching without taking over full campaign management?
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Yes. Depending on your context, we can intervene as an audit, partial support or coaching, without necessarily taking over all operations. The goal: to provide you with a clear framework and actionable optimisations, depending on the desired level of autonomy.
Do you work exclusively with SEA on Google?
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No. We activate the relevant search engines and platforms depending on your needs: Google Ads, Bing Ads, and other paid levers (Social, YouTube, etc.). The idea is not to “force” a channel, but to align the media mix with your objectives and audience.
Do you use AI in campaign optimisation?
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Yes: AI is a tool to accelerate certain optimisations, test faster and scale more efficiently — not a replacement. We define the strategy, manage the decisions, and use AI to support performance and iteration speed.
Is an agency still useful with automation (e.g. Performance Max)?
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Yes. Even as platforms automate more and more, strategy remains decisive: structuring, objectives, messages, priorities, guardrails, interpretation of results and decisions. Experience across dozens of different cases helps make the right choices and avoid “blind” optimisations.
Why work with an agency rather than a freelancer?
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Depending on the challenges, an agency brings a team and cross-functional expertise, multi-sector experience, and regular exchanges with platforms (e.g. partner statuses). The goal: securing the strategy and accelerating execution when complexity or ambitions increase.
What should I prepare before a first meeting with an agency?
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To move faster: your objectives, your markets and, if possible, access to the platforms used (Google Ads, Meta, etc.). The idea is to quickly frame the context and identify a clear starting point for strategy and management.
Book a meeting with our Online Advertising agency
Tell us about your context (objectives, markets, constraints, channels already activated). We’ll guide you to the right format: audit, coaching or management, with a micro-analysis of opportunities. If you wish, our Brussels offices are open to you.
