Blog Posts and Cases

WebMCP: the new entry point for AI agents on your website?

Beyond SEO and GEO, WebMCP is emerging as the new standard to make your website actionable for AI agents. Discover how to prepare your brand for the future.

The Reddit Gold Rush in SEO/GEO

The Reddit Gold Rush in SEO/GEO: Discover how Reddit influences LLMs, AI search engines, online visibility and modern SEO strategies.

SEO in the Age of AI: How to Stay Visible in 2026

AI is transforming SEO, but not replacing it. Discover how to adapt your content strategy, editorial structure and trust signals to stay visible in 2026.

Global Search, the complete approach to positioning your brand in the age of AI

Global Search, optimisez votre SEO à l’ère de l’IA et améliorez votre visibilité sur Google, ChatGPT et les plateformes de recherche.

SERP 3.0 : Why Google is Lost in Its Own Rankings

AI Overview, zéro clic, local & produits : la SERP 3.0 change la donne. On décortique les pour/contre et comment adapter votre SEO (GEO) pour rester visible

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Everything you need to know about Google’s AI mode

🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?

Webinar – Generative A.I.: What’s the Impact on Search?

A webinar dedicated to the impact of artificial intelligence on Search. Learn how to adapt to A.I. and stay competitive in a constantly evolving digital world.

Generative Artificial Intelligence and Search: What’s Changing for Marketers?

Generative AI is shaking up the rules of Search 💥! Get ahead of the impact on Google, SEO, and your digital performance with our expert analysis!

How does generative A.I. influence user behavior?

🔍 Generative AI and multimodal search are transforming the way we search — and opening up new opportunities for brands.

Generative A.I. & Search Engines

🤖 A.I. & Search Engines: Revolution or Evolution? Discover the Real Impact on Your Digital Strategy

The New Search A.I. Solutions

🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.