Blog Posts and Cases

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Everything you need to know about Google’s AI mode

🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?

Webinar – Generative A.I.: What’s the Impact on Search?

A webinar dedicated to the impact of artificial intelligence on Search. Learn how to adapt to A.I. and stay competitive in a constantly evolving digital world.

Generative Artificial Intelligence and Search: What’s Changing for Marketers?

Generative AI is shaking up the rules of Search 💥! Get ahead of the impact on Google, SEO, and your digital performance with our expert analysis!

How does generative A.I. influence user behavior?

🔍 Generative AI and multimodal search are transforming the way we search — and opening up new opportunities for brands.

Generative A.I. & Search Engines

🤖 A.I. & Search Engines: Revolution or Evolution? Discover the Real Impact on Your Digital Strategy

The New Search A.I. Solutions

🔍 The end of traditional search engines? Generative A.I. is transforming the way we access information. While legacy search engines are rushing to integrate it, new tools entirely built on this technology are already emerging. Some even predict the imminent end of the “old” traditional search engines.

All you need to know about Google’s A.I. Overviews

🔍 Discover everything about Google's A.I. Overviews in Belgium: how they work, their impact on search results, and expert tips to get prepared.

Google Search Generative Experience (SGE): What impact will AI have on search results?

Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It's a safe bet that 2024 will also see AI making its mark on internet search results. Google is indeed already testing a major update, and its deployment in Europe could be imminent. The Google Search Generative Experience (SGE) integrates AI directly into the Search Engine Results Page (SERP), which could lead to significant changes in the world of search engine optimization. In this article, we will explore what we already know about the Search Generative Experience, what we do not yet know, and the anticipated impact on search results. We also provide practical advice on what marketing managers can do right now to be as prepared as possible for the launch of the Search Generative Experience.

Google introduces Bard, its new A.I. conversational model

At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of ChatGPT, the first chords of the response are rising. Google presents Bard, its A.I. that dances the LaMDA and that may well set the tempo in the world of artificial intelligence. The tool is already being tested internally and by some external beta testers and should be available in the coming weeks for everyone.

Google Shopping is available in Belgium: how to get started

Google Shopping is finally available for online shopping websites in Belgium! Google's price comparison service certainly took its time to get to Belgium, but it is now possible to create paid-for adverts for products in your online store, together with a thumbnail, a brief description and the price.

The result is more attractive for users – they immediately get more information about what they are looking for.

Find out about XML sitemaps for videos

Videos are very visible to search engines.Google gives them a great deal of prominence, for example, because users search for them and they can therefore result in significant increases in visitor traffic if they are properly indexed.

We recommend putting videos on platforms such as YouTube or Dailymotion in order to take advantage of their popularity. But in some cases, for copyright reasons, for example, they will need to be stored on a company's own server. This is when video sitemaps step in – XML format files that list all the video files on a website.