Generative AI & Search: What’s Changing for Marketers? 🔭
While some “digital prophets”🧙 are already predicting the end of SEO (yes, again) and a radical transformation of Search, we prefer a more balanced and pragmatic perspective.
Although some developments are impressive, several reliable studies — especially those focused on the U.S., where things are already more advanced — show that Google’s market share remains stable. While OpenAI-based tools are gaining popularity, we are far from a Netflix-style paradigm shift. In other words:
Do you really need to rethink your entire SEO & digital strategy? 😱
In this 4-part series, we offer a pragmatic and nuanced perspective
(and no, you don’t have to share our LinkedIn post to access it: 😉):
1
Generative AI & search engines
Discover how Google and Bing are integrating generative AI into their search results, and why the so-called revolution might be less dramatic than it seems. We’ll also explore the cost of AI for giants like Google, and how this affects result visibility.
2
New AI-powered Search platforms & their impact
Beyond Google, new 100% AI-driven platforms like SearchGPT and Perplexity are emerging. What truly sets them apart from traditional search engines? Will they replace Google in the long run? We’ll take stock of the situation and explain why Google isn’t going anywhere just yet.
3
Generative AI & user behavior
In this article, we explore how multimodal search (voice, image, video) is changing the way people look for information. Voice Search becomes relevant, videos are used to formulate queries, and AI acts as a personal assistant… we unpack all the shifts in the relationship between users, brands, and platforms.
4
All about Google’s AI Overviews
Learn how Google’s AI-generated search results — the so-called “AI Overviews” — are reshaping the search experience. Why do they show up for some queries and not others? What’s the user impact and how can you adapt your digital strategy without rushing into drastic change? We provide the clarity you need to move forward.
Ready to dive into the world of generative AI and evolve your digital strategy?
