Webinar – 25/04/2025
Generative A.I.: What’s the Impact on Search?
Webinar – April 25, 2025 – Generative A.I.: What’s the Impact on Search?
Is Generative AI Really Going to Revolutionize Search?
Generative artificial intelligence is at the center of every conversation. Between the integration of AI into Google and Bing, the rise of new solutions like Perplexity or SearchGPT, and the launch of Google’s A.I. Overviews, the Search landscape is undergoing a major transformation.
Some are already predicting the end of SEO and an inevitable revolution. But is that really the case?
An Exclusive Webinar to Understand the Impact of Generative AI on Search
Universem invites you to an exclusive webinar to explore the real impact of generative AI on Search and help you anticipate upcoming changes without falling into panic.
Meet Our Expert of the Day!
This event will be hosted by Corentin Donneaux, Head of SEO & AI at Universem. He will share his insights on the ongoing transformations in the digital landscape and provide you with actionable strategies to adapt your digital approach.
Corentin is our go-to technical expert. Passionate about data analysis and emerging technologies, he continuously explores the latest industry innovations to refine our digital strategies.
Naturally, he has immersed himself in the more technical aspects of generative artificial intelligence to develop solutions that are not only innovative but also truly functional.
From optimized content generation based on product databases, to semantic agents, content creation using fine-tuned models, image analysis, and automated competitive analysis — these are just a few of the projects he is actively working on.
Corentin is our go-to technical expert. Passionate about data analysis and emerging technologies, he continuously explores the latest industry innovations to refine our digital strategies.
Naturally, he has immersed himself in the more technical aspects of generative artificial intelligence to develop solutions that are not only innovative but also truly functional.
From optimized content generation based on product databases, to semantic agents, content creation using fine-tuned models, image analysis, and automated competitive analysis — these are just a few of the projects he is actively working on.
Program
🔎 Generative A.I. & Search Engines
Traditional search engines are evolving and increasingly integrating AI into their results. But the much-hyped revolution isn’t that straightforward:
- How are Google and Bing integrating generative AI?
- What are the challenges and constraints (costs, result relevance, UX)?
- Why does Google remain the undisputed leader in Search?
🌍 New Search Solutions & Their Impact on SEO
New platforms like SearchGPT and Perplexity are shaking up the traditional search engine model. Are they a serious threat to Google?
- What truly sets them apart from traditional search engines?
- Can they really compete with Google?
- What can we learn from them to adapt our SEO strategy?
🎙️ Generative A.I. and New User Behaviors
With multimodality (text, voice, image, video), the search experience is evolving:
- The rise of truly effective Voice Search?
- Video and image as new ways to search?
- What impact for advertisers and digital strategies?
📊 A Closer Look at Google’s A.I. Overviews
“A.I. Overviews” are concretely changing how results are displayed on Google. What does this mean for businesses and SEO strategies?
- Which queries trigger these AI-generated results?
- What impact do they have on user behavior?
- How should you adjust your SEO strategy accordingly?
💬 Q&A: Your Questions, Our Answers
We’ve scheduled 30 minutes of Q&A to interact with our expert and receive personalized advice.
Practical Information
Essential Information to Make Sure You Don’t Miss a Thing
- When? Friday, April 25, 2025
- What time?
- 11:00 AM: Webinar starts
- 12:00 PM: Q&A session
- How? Via the Teams link received upon (free) registration
- Language: French