Inspirations
Blog Posts and Cases
Synchronizing TV, Mobile, and DOOH Campaigns for Greater Impact
For a long time, marketing managers have understood the importance of aligning the timing of their campaign broadcasts. But today's technological advancements allow for much more precise synchronization. We're not just talking about broadcasting during the same period, but at the exact same moment. The result? A true omnipresence of your brand across all consumer touchpoints.
Gambling advertising ban– and the big winner is … Google!
A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub” in its March 9 edition, this is a major step to limit the promotion of gambling and its addictions from July 2023! Transitional measures are planned to limit the impact for the professional sports world with increasingly restricted sponsorships until a complete shutdown in early 2028.
Planning to use Google Ads in 2024? Don’t forget to integrate the Google Consent Mode!
If you want to be using Google Ads in a seamless way, Google needs you to transition to version 2 of Google Consent Mode by March 2024. If you don’t, and if you’re based in the EEA, you won’t be able to use audiences anymore for remarketing purposes and you might have issues to track conversions. Here is why and what you need to do by March 6th this year!
Google Shopping is available in Belgium: how to get started
Google Shopping is finally available for online shopping websites in Belgium! Google's price comparison service certainly took its time to get to Belgium, but it is now possible to create paid-for adverts for products in your online store, together with a thumbnail, a brief description and the price.
The result is more attractive for users – they immediately get more information about what they are looking for.