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Evaluating and Accelerating Analytical Maturity in 2025

Where is your company in its analytical journey? Discover why assessing and accelerating your data maturity is more strategic than ever.

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How to create a positive GDPR impact with Universem?

In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after almost 4 years has not yet been implemented by everyone.

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Google to introduce the new Google Analytics: Google Analytics 4 Property

Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google Analytics.
This new version of Google Analytics appears in a period of massive changes in the web analytics’ landscape.