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Google Search Generative Experience (SGE): What impact will AI have on search results?
Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It's a safe bet that 2024 will also see AI making its mark on internet search results. Google is indeed already testing a major update, and its deployment in Europe could be imminent. The Google Search Generative Experience (SGE) integrates AI directly into the Search Engine Results Page (SERP), which could lead to significant changes in the world of search engine optimization. In this article, we will explore what we already know about the Search Generative Experience, what we do not yet know, and the anticipated impact on search results. We also provide practical advice on what marketing managers can do right now to be as prepared as possible for the launch of the Search Generative Experience.
Google introduces Bard, its new A.I. conversational model
At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of ChatGPT, the first chords of the response are rising. Google presents Bard, its A.I. that dances the LaMDA and that may well set the tempo in the world of artificial intelligence. The tool is already being tested internally and by some external beta testers and should be available in the coming weeks for everyone.
Google Shopping is available in Belgium: how to get started
Google Shopping is finally available for online shopping websites in Belgium! Google's price comparison service certainly took its time to get to Belgium, but it is now possible to create paid-for adverts for products in your online store, together with a thumbnail, a brief description and the price.
The result is more attractive for users – they immediately get more information about what they are looking for.
Find out about XML sitemaps for videos
Videos are very visible to search engines.Google gives them a great deal of prominence, for example, because users search for them and they can therefore result in significant increases in visitor traffic if they are properly indexed.
We recommend putting videos on platforms such as YouTube or Dailymotion in order to take advantage of their popularity. But in some cases, for copyright reasons, for example, they will need to be stored on a company's own server. This is when video sitemaps step in – XML format files that list all the video files on a website.