Blog Posts and Cases

GEO : our training to become the number one answer in 2026

Generative answers, AI Overviews and conversational engines have profoundly transformed the way people search.
Users no longer browse a list of results - they expect one single answer, clear and contextualized.

In this new landscape, the question is no longer “How do we get to position #1?” but rather “How do we become the source used by AI to build its answer?”

Google AI Mode: 5 Strategies to Stay on Course in the Age of AI

5 Strategies to Stay on Course in the Age of AI
How can you combine SEO, content and advertising strategies to ensure your brand appears at the right moment in an increasingly fragmented customer journey? Discover our 5 pragmatic recommendations below.

Google AI Mode: The End of SEA?

When the Search compass shifts North
For twenty years, businesses have built their digital visibility around a stable model: organic search (SEO) and paid search (SEA). But in October 2025, Google officially launched AI Mode in Belgium, powered by Gemini 2.5, and this launch changes everything.

SERP 3.0 : Why Google is Lost in Its Own Rankings

AI Overview, zéro clic, local & produits : la SERP 3.0 change la donne. On décortique les pour/contre et comment adapter votre SEO (GEO) pour rester visible

Digital First is back for its 20th edition – and Universem will be there!

Digital First is Belgium’s leading digital event – and 2025 marks its 20th edition!

Evaluating and Accelerating Analytical Maturity in 2025

Where is your company in its analytical journey? Discover why assessing and accelerating your data maturity is more strategic than ever.

Perfection Habitat – customer case

How can you increase your online visibility and generate qualified leads in the construction industry? Discover how the partnership between Universem and Perfection Habitat led to a 52% increase in CTR and a 55% increase in conversions on catalogue requests, thanks to a well-thought-out 360° digital strategy.

The AI Shift: Will Your Next Customers Be AI Agents?

🛍️ What if your next customers no longer even visited your site before buying? In other words, will your next customers be the AI agents of Google, ChatGPT, Claude… ?

SEO & GEO + CRO: The Winning Combination for high-converting visibility

AI updates in Google Ads: AI Mode, Overviews, and AI Search…

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Everything you need to know about Google’s AI mode

🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?