Blog Posts and Cases

SERP 3.0 : Why Google is Lost in Its Own Rankings

AI Overview, zéro clic, local & produits : la SERP 3.0 change la donne. On décortique les pour/contre et comment adapter votre SEO (GEO) pour rester visible

Digital First is back for its 20th edition – and Universem will be there!

Digital First is Belgium’s leading digital event – and 2025 marks its 20th edition!

Evaluating and Accelerating Analytical Maturity in 2025

Where is your company in its analytical journey? Discover why assessing and accelerating your data maturity is more strategic than ever.

Perfection Habitat – customer case

How can you increase your online visibility and generate qualified leads in the construction industry? Discover how the partnership between Universem and Perfection Habitat led to a 52% increase in CTR and a 55% increase in conversions on catalogue requests, thanks to a well-thought-out 360° digital strategy.

The AI Shift: Will Your Next Customers Be AI Agents?

🛍️ What if your next customers no longer even visited your site before buying? In other words, will your next customers be the AI agents of Google, ChatGPT, Claude… ?

SEO & GEO + CRO: The Winning Combination for high-converting visibility

AI updates in Google Ads: AI Mode, Overviews, and AI Search…

🤖 AI is Reshaping Marketing — And Google Is Accelerating the Shift

Everything you need to know about Google’s AI mode

🧠 AI Mode, the next revolution? Google I/O 2025 took place on May 20, 2025. Google’s annual keynote is an opportunity for the Mountain View firm to present all its new features (and to pat itself on the back 🌷). It was also an opportunity for Google to reaffirm its mastery of generative AI and Search. As part of this presentation, they officially launched AI Mode in the United States, a feature they seem to consider “the next big thing.” “AI will be the most powerful engine for discovery that the web has ever seen.” But how could this new feature revolutionize Search, and therefore… your digital strategy?

Universem automates AI web content for CASA

Webinar – Generative A.I.: What’s the Impact on Search?

A webinar dedicated to the impact of artificial intelligence on Search. Learn how to adapt to A.I. and stay competitive in a constantly evolving digital world.

Generative Artificial Intelligence and Search: What’s Changing for Marketers?

Generative AI is shaking up the rules of Search 💥! Get ahead of the impact on Google, SEO, and your digital performance with our expert analysis!