Measuring AI Visibility: What Tools Won't Tell You
GEO measurement is possible, but never exact. Discover the hidden biases in measurement tools and Universem's method for reliably tracking AI visibility.
ChatGPT Ads is coming to Belgium: new gold rush or just a copy of Google?
ChatGPT Ads launches in Belgium the week of August 24, 2026. Targeting, bidding, comparison with Google Ads: Universem breaks down this new ad platform.
The Top 5 (+1) Mistakes to Avoid in a Performance Max Campaign
Conversion tracking, creative quality, App inventory, audience signals, search themes: the 5 most common mistakes in a PMax Google Ads campaign setup.
WebMCP: the new entry point for AI agents on your website?
Beyond SEO and GEO, WebMCP is emerging as the new standard to make your website actionable for AI agents. Discover how to prepare your brand for the future.
The Reddit Gold Rush in SEO/GEO
The Reddit Gold Rush in SEO/GEO: Discover how Reddit influences LLMs, AI search engines, online visibility and modern SEO strategies.
Google Marketing Live 2026: AI Max, Display End and New Metrics
AI Max, end of Display campaigns, Attributed Branded Searches, Performance Max by network… Universem decodes the GML 2026 announcements and their concrete implications.
Beobank Case Study: SEO & GEO in Finance
Discover how Universem pushed Beobank to page 1 with an Always-On SEO and GEO strategy — +22% clicks, +15 positions, -97% non-indexable pages.
SEO in the Age of AI: How to Stay Visible in 2026
AI is transforming SEO, but not replacing it. Discover how to adapt your content strategy, editorial structure and trust signals to stay visible in 2026.
Andromeda: The Paradigm Shift Reshaping Meta Ads Strategies
Meta Ads is evolving with Andromeda. Discover how AI, signals, and creative strategy are reshaping targeting and performance in paid social.
Google UCP and Generative Engine Advertising: The Next Evolution of Search Advertising
Search is becoming a decision engine. Discover how Generative Engine Advertising is redefining ads, visibility, and performance in the AI era.
Global Search, the complete approach to positioning your brand in the age of AI
Global Search, optimisez votre SEO à l’ère de l’IA et améliorez votre visibilité sur Google, ChatGPT et les plateformes de recherche.
Discover how MeDirect, a Belgian digital bank, doubled its customer base and cut acquisition costs by 50% through a data-driven marketing strategy built with Universem.
