Inspirations
Blog Posts and Cases
The 10 Worst SEO Mistakes to Avoid (That Impact Your GEO too)
In an ecosystem where Google ranks and ChatGPT responds, these mistakes are no longer simply penalizing. They become invisibilizing.
Here are the 10 mistakes that still too often sabotage SEO performance, and that, in the age of LLMs, cost twice as much.
Analytics Advisor in GA4, why data quality makes all the difference
5 stratégies pour garder le cap dans l’ère de l’IA
Comment combiner les stratégies SEO, de contenu ou encore de publicité pour faire apparaitre votre marque au bon moment dans un parcours client de plusplus en plus fragmenté ? Retrouvez nos 5 conseils pragmatiques ci-dessous.
GEO : our training to become the number one answer in 2026
Generative answers, AI Overviews and conversational engines have profoundly transformed the way people search.
Users no longer browse a list of results - they expect one single answer, clear and contextualized.
In this new landscape, the question is no longer “How do we get to position #1?” but rather “How do we become the source used by AI to build its answer?”
Google AI Mode: 5 Strategies to Stay on Course in the Age of AI
5 Strategies to Stay on Course in the Age of AI
How can you combine SEO, content and advertising strategies to ensure your brand appears at the right moment in an increasingly fragmented customer journey? Discover our 5 pragmatic recommendations below.
Google AI Mode: The End of SEA?
When the Search compass shifts North
For twenty years, businesses have built their digital visibility around a stable model: organic search (SEO) and paid search (SEA). But in October 2025, Google officially launched AI Mode in Belgium, powered by Gemini 2.5, and this launch changes everything.
