Blog Posts and Cases

The Reddit Gold Rush in SEO/GEO

The Reddit Gold Rush in SEO/GEO: Discover how Reddit influences LLMs, AI search engines, online visibility and modern SEO strategies.

Google Marketing Live 2026: AI Max, Display End and New Metrics

AI Max, end of Display campaigns, Attributed Branded Searches, Performance Max by network… Universem decodes the GML 2026 announcements and their concrete implications.

Beobank Case Study: SEO & GEO in Finance

Discover how Universem pushed Beobank to page 1 with an Always-On SEO and GEO strategy — +22% clicks, +15 positions, -97% non-indexable pages.

SEO in the Age of AI: How to Stay Visible in 2026

AI is transforming SEO, but not replacing it. Discover how to adapt your content strategy, editorial structure and trust signals to stay visible in 2026.

Andromeda: The Paradigm Shift Reshaping Meta Ads Strategies

Meta Ads is evolving with Andromeda. Discover how AI, signals, and creative strategy are reshaping targeting and performance in paid social.

Google UCP and Generative Engine Advertising: The Next Evolution of Search Advertising

Search is becoming a decision engine. Discover how Generative Engine Advertising is redefining ads, visibility, and performance in the AI era.

Global Search, the complete approach to positioning your brand in the age of AI

Global Search, optimisez votre SEO à l’ère de l’IA et améliorez votre visibilité sur Google, ChatGPT et les plateformes de recherche.

MeDirect × Universem: x2 customers, -50% acquisition costs

Discover how MeDirect, a Belgian digital bank, doubled its customer base and cut acquisition costs by 50% through a data-driven marketing strategy built with Universem.

The 10 Worst SEO Mistakes to Avoid (That Impact Your GEO too)

In an ecosystem where Google ranks and ChatGPT responds, these mistakes are no longer simply penalizing. They become invisibilizing.

Here are the 10 mistakes that still too often sabotage SEO performance, and that, in the age of LLMs, cost twice as much.

Advertising Trends 2026: How to Stay on Track as AI, GEA and Social Search Redefine the Landscape

TikTok Search Ads: when search changes ground

Discover Google’s AI Mode: the new Search experience powered by Gemini 2.5, from data visualization to agentic shopping. Get your SEO ready now!

Analytics Advisor in GA4, why data quality makes all the difference

5 stratégies pour garder le cap dans l’ère de l’IA
Comment combiner les stratégies SEO, de contenu ou encore de publicité pour faire apparaitre votre marque au bon moment dans un parcours client de plusplus en plus fragmenté ? Retrouvez nos 5 conseils pragmatiques ci-dessous.