Inspirations
Blog Posts and Cases
Universem Reinvents Itself, led by Hubert de Cartier
Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO.
Following the successful transformation of the agency (new vision, new identity launching in early 2025, and a strengthened client portfolio), Muriel Houtermans and Joris Vandendooren are passing the torch to Hubert de Cartier.
Universem Launches “Saturn,” a New Entity Dedicated to CRM & Marketing Automation
At Universem, we have always been driven by innovation and a commitment to adapting to the changing needs of our clients. In 2024, digital marketing is evolving faster than ever, with challenges like the disappearance of third-party cookies and the growing importance of customer data. To help businesses navigate this new landscape, we have decided to launch Saturn, a new entity dedicated to Marketing Automation and Customer Relationship Management (CRM).
Universem Achieves HubSpot Gold Solution Partner Status
Digital Agency Universem Enhances Its Service Offering with HubSpot Partnership
Universem, a leading digital agency, announces its new status as a HubSpot Gold Solution Partner. This recognition underscores Universem’s expertise in implementing HubSpot's CRM platform to drive the growth and success of its clients through an integrated sales, marketing, and customer support solutions.
Google Search Generative Experience (SGE): What impact will AI have on search results?
Could Google SGE revolutionize the world of SEO? 2023 was clearly the year that generative AI broke through to the mainstream. It's a safe bet that 2024 will also see AI making its mark on internet search results. Google is indeed already testing a major update, and its deployment in Europe could be imminent. The Google Search Generative Experience (SGE) integrates AI directly into the Search Engine Results Page (SERP), which could lead to significant changes in the world of search engine optimization. In this article, we will explore what we already know about the Search Generative Experience, what we do not yet know, and the anticipated impact on search results. We also provide practical advice on what marketing managers can do right now to be as prepared as possible for the launch of the Search Generative Experience.
Synchronizing TV, Mobile, and DOOH Campaigns for Greater Impact
For a long time, marketing managers have understood the importance of aligning the timing of their campaign broadcasts. But today's technological advancements allow for much more precise synchronization. We're not just talking about broadcasting during the same period, but at the exact same moment. The result? A true omnipresence of your brand across all consumer touchpoints.
Planning to use Google Ads in 2024? Don’t forget to integrate the Google Consent Mode!
If you want to be using Google Ads in a seamless way, Google needs you to transition to version 2 of Google Consent Mode by March 2024. If you don’t, and if you’re based in the EEA, you won’t be able to use audiences anymore for remarketing purposes and you might have issues to track conversions. Here is why and what you need to do by March 6th this year!
Choosing the right marketing platform: CDP, CEP, or DMP?
Businesses are increasingly reliant on sophisticated platforms to manage, understand, and engage with their customers. But choosing the right platform for your marketing needs can be challenging. What is the difference between Customer Data Platforms (CDP), Customer Engagement Platforms (CEP), and Data Management Platforms (DMP)? How can you leverage tools like Actito, Hubspot, Adobe Audience Manager and much more, depending on your marketing objectives?
Gambling advertising ban– and the big winner is … Google!
A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub” in its March 9 edition, this is a major step to limit the promotion of gambling and its addictions from July 2023! Transitional measures are planned to limit the impact for the professional sports world with increasingly restricted sponsorships until a complete shutdown in early 2028.
Google introduces Bard, its new A.I. conversational model
At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of ChatGPT, the first chords of the response are rising. Google presents Bard, its A.I. that dances the LaMDA and that may well set the tempo in the world of artificial intelligence. The tool is already being tested internally and by some external beta testers and should be available in the coming weeks for everyone.
How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies from the whole EMEA region! The first edition in real life for more than 2 years.
On top of many novelties announced on search, programmatic, video, shopping that you can find in this blog post of Google, we wanted to reflect on 3 big trends we are facing and how we can as marketeer reach consumers who are changing their behavior at an incredible pace. The pandemic boosted e-commerce but also YouTube consumption. The war in Ukraine on top inflations are other change drivers.
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on the use, process, and storage of personal data. Personal data includes all information related to an individual, such as names, photos, email addresses, bank details, social media posts, location data and more. This is a major adjustment, which even after almost 4 years has not yet been implemented by everyone.