Inspirations
Blog Posts and Cases
How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies from the whole EMEA region! The first edition in real life for more than 2 years.
On top of many novelties announced on search, programmatic, video, shopping that you can find in this blog post of Google, we wanted to reflect on 3 big trends we are facing and how we can as marketeer reach consumers who are changing their behavior at an incredible pace. The pandemic boosted e-commerce but also YouTube consumption. The war in Ukraine on top inflations are other change drivers.