
SEO audit
Analyze, from all angles, the performance of your website and establish a solid foundation for your site by conducting an SEO audit. Our team of expert consultants will assist you in this thorough analysis of your website with the aim of improving its organic visibility in search engine results (SERP) such as Google or Bing.
By identifying the most critical technical issues, our SEO experts help you create a list of recommendations that will allow you to boost your visibility and online sales.
The SEO audit or the analysis of a website
Are you thinking of conducting a natural referencing audit for your website? It is an important step for the visibility of your business, but what does it actually involve?
What is the difference between the role of a web developer and that of an SEO agency? And should an SEO audit also be planned during the redesign of your site?
At Universem, thanks to our SEO audit, we analyze your website in detail to identify what hinders your natural ranking on Google and other search engines. Our SEO experts provide you with an accurate diagnosis in the form of a clear report, accompanied by concrete and easy-to-understand recommendations. During a dedicated meeting, we explain each point and discuss together the actions to be implemented to boost your online visibility. We work on our SEO Audit through 3 different and complementary analyses:
- The technical audit evaluates the health of your site by identifying and prioritizing the necessary actions to remove technical barriers related to architecture, source code, or the CMS (Content Management System) platform, in order to improve its ranking and indexing by search engines.
- The semantic analysis consists of optimizing the content, structure, and internal linking of your website based on relevant keywords (generic and long-tail) and a content marketing strategy to improve your positioning in search results.
- The competitive and popularity analysis evaluates factors related to a website’s popularity, such as the quality of backlinks (link building strategy), social media, and the overall sharing of your site.
The semantic analysis
If your website is not ranking at the top of search results, it is likely that the optimization of your content needs adjustment.
A good ranking is not limited to the use of keywords, although they are crucial for an effective SEO strategy. It is a comprehensive approach that integrates the site structure, the quality of its pages, and an optimized internal linking. Through our semantic analysis, conducted during our SEO audit, we show you how to refine every aspect of your site to improve its visibility and impact on search engines.
- Generic and long-tail keyword research: using generic keywords allows you to capture a broad audience, while long-tail keywords, which are more specific, attract highly qualified visitors and increase conversion chances by targeting precise queries.
- Optimizing a well-structured content hierarchy organizes information logically. By facilitating navigation for users and indexing by search engines, the hierarchy of your content thus improves the experience and SEO.
- Highlighting the most important content through strategic calls to action and an optimized layout captures visitors’ attention and maximizes their engagement.
- Effective content marketing strategy that involves regularly creating and distributing relevant content that meets your audience’s needs, thereby strengthening your authority and generating qualified traffic to your site.
The technical audit
The technical audit focuses on the invisible foundations of your website, those that play a crucial role in its performance and online visibility
Where your visitors enjoy smooth navigation, search engines can sometimes encounter technical obstacles that hinder the indexing and proper ranking of your pages. With our technical audit, we conduct an in-depth analysis of each key element of your site to provide a clear and comprehensive diagnosis. We provide you with a prioritized action plan, tailored to optimize your natural referencing and ensure better performance on search engines. Ensure your site has a solid technical foundation to achieve your online goals. In our technical SEO audit, we particularly analyze:
- The architecture of your site must be well thought out and structured to ensure smooth navigation for users and optimal indexing for search engines. It relies on a logical hierarchy of pages, effective internal linking, and clean, structured URLs.
- The source code plays a crucial role in technical performance. Clean, well-optimized, and error-free code allows search engines to crawl your site more efficiently, thereby improving loading speed and user experience.
- CMS/e-commerce platform: the choice of your CMS or e-commerce platform directly influences the management of your site and its SEO. A solution well-suited to your needs, with integrated customization and SEO options, optimizes your chances of online success while facilitating updates and performance tracking.
The analysis of popularity or link-building strategy
Boost your online visibility and make the popularity of your website a real asset
By focusing on a solid link-building strategy and actions aligned with the current search engine guidelines, you maximize your chances of appearing on the first page of results.
The good natural referencing of your site does not rely solely on a well-crafted source code and quality content, but goes hand in hand with the analysis and optimization of its popularity.
Optimizing this online popularity encompasses a comprehensive approach that includes public relations, strategic partnerships, a link-building strategy, and an active online presence.
Here are some key levers we propose during our popularity analysis:
- Optimization of a customized link-building strategy: we develop quality inbound links by targeting relevant and influential sites in your sector to improve your credibility with search engines.
- Off-page audit and backlink cleanup: we analyze your existing links to detect and remove those that are toxic or outdated, and identify new opportunities to strengthen your link profile.
- Creation of strategic partnerships with influencers: we collaborate with influencers or opinion leaders in your field to expand your audience and gain visibility.
- Strengthening your presence on social media: we create a strategy tailored to each platform to publish engaging content, engage your community, and generate qualified traffic to your site.
- Recommendations for increasing popularity according to current search engine guidelines: we adopt modern and ethical strategies that comply with the conditions imposed by search engines such as Google or Bing.
With these targeted and strategic actions, you can enhance the popularity of your site and achieve sustainable results in natural referencing.