Technical audit

To ensure that pages are properly indexed on search engines, it is essential to facilitate access to them for users and for bots. In this regard, there are a number of criteria that are taken into consideration and that have more or less weight on the good indexing of the site.

For example, a site with a slow page loading speed will tend to be less well indexed than a faster version. Indeed, bots will have more time to visit more pages and index the content if they load quickly. Similarly, users who have to wait to display a search result will generally leave the site more hastily. However, a high bounce rate tends to weaken the quality of the content on the concerned page.

Note that these technical criteria evolve regularly according to Google’s requirements. In this context, for example, the transition to the HTTPS protocol has become a priority whereas it was less important a few years ago.

Many sites offer a version of their content in multiple languages. This multilingualism is not always easy to control. Indeed, on one hand, it is necessary to guide the bots so that they detect the language used in the page content and the other existing variants of it.

When the site targets a single territory, management is relatively simple. If, on the other hand, each language targets a different region, a clear strategy for organizing all versions of the content will need to be implemented. For this, we advise you on the most suitable solution for your needs and the specificities of your site.

When we conduct the SEO audit of a site, we also focus on the content but with a more technical orientation than during the semantic audit. In this context, we particularly analyze the issue of content uniqueness.

One of the criteria for a relevant SEO strategy is to offer users unique and quality content that encourages interaction. This is how search engines will devalue duplicate pages, meaning identical content within the same site or between two different domains.