SEO

A structure in line with the expectations of your users

Tree structure site

The hierarchy is the foundational element of a website. Representing its structure, it must be meticulously crafted to meet the needs of the user.

The identification of keywords

Before even reviewing the structure of a site, we examine the main keywords related to your activity, through a semantic analysis. For the structure of a site, the preferred keywords are those that generate a significant search volume. Once the relevant keywords for your products or services are identified, themes can be created in the form of coherent keyword blocks.

The analysis of the existing structure

The determination of important themes and keywords for your website allows for the analysis of the existing structure in relation to them. Generally, the main issues we identify are either a too simple hierarchy or a complex site structure, with many sub-menus.

This is the first thing to evaluate during the redesign of a website. An overly basic structure will make your positioning on search engines more difficult, while an unclear structure harms the user experience, which will tend to leave the site more quickly.

The new structure of the site

The analysis of the existing site structure compared to the semantic analysis will determine the necessity or not of its revision. In some cases, the changes made will only concern terminological preferences for menus and submenus, so simple keyword changes.

In other circumstances, we recommend completely reviewing the structure by completely reorganizing the content. This may involve creating new landing pages to better meet the needs of your users and position yourself more on certain themes.

Need help?

Do you want to restructure the hierarchy of your website and improve your SEO by generating more traffic?