SEO

SEO

SEO training

Become an expert in natural referencing.

The keys to good SEO are yours.

Do you want to learn the basics of SEO to optimize your site’s ranking?

There are two training courses to learn more. The first, more technical, explains the fundamental principles of natural referencing, while the second focuses on creating content suitable for SEO.

The training on natural referencing

Natural referencing relies on three fundamental pillars:

The SEO training outlines the main principles of the discipline, by covering the key concepts related to each pillar. The first part focuses on elements related to content such as text, images, video, or layout. The second part addresses the more technical aspects that promote or hinder a site’s SEO. Finally, the last part will present best practices regarding backlinks and partners to avoid.

Training in SEO-optimized copywriting

One of the foundational elements of SEO concerns the content of a site. The SEO optimized copy training provides marketing teams with advice on writing compelling content, while ensuring its proper indexing and positive impact on the organic ranking of the relevant page.

Among the recommended practices, we find writing around a specific theme, optimizing on-page elements, and referring to a content strategy that invites clicks and generates engagement.

Each of the web SEO training sessions we offer is tailored to your needs and your level of knowledge of the digital world and SEO. They are supported by practical examples that help to more easily grasp the explained concepts. Finally, our presentations are also punctuated by various application exercises that allow you to concretely familiarize yourself with the concepts related to SEO.