SEO Audit

Is your website not taking off
on Google🚀?

Universem, your digital marketing agency, delivers action-oriented SEO audits: we identify what’s holding you back, prioritize the right levers, and provide a clear roadmap for measurable results.

Explore our specific expertise

What is an SEO audit?

A structured diagnosis that answers 3 key questions:

  • 1
    Which queries should your site be visible for?
  • 2
    Do your contents match search intent?
  • 3
    Does your technical foundation enable indexing?
📋 Deliverable:
client & competitor positioning + comprehensive recommendations + roadmap & action prioritization
EXPERTISE

Why trust Universem for your SEO audit ?

To turn your digital goals into tangible success, trust an expert agency that delivers a tailored approach and custom solutions.

⚡

Expert, precise diagnosis

Our SEO consultants take a deep dive into your website to identify what’s holding back your rankings:
technical audit, semantic analysis, and competitor analysis. You receive a clear report with quick wins you can implement right away.

🗺️

A prioritized roadmap

We create a clear order of operations across content, structure, technical SEO, and authority (backlinks).
Every recommendation aligns with your business goals: leads, sales, and conversions. No jargon—just clear, actionable decisions.

📈

Visibility & conversions

We resolve technical issues that prevent Google from properly valuing your pages. A full audit helps you
boost online visibility, generate more leads, and maximize sales—built on a strong SEO foundation.

Request an SEO audit

✓ Reply within 24 hours • Personalized analysis
Methodology

How does our SEO analysis work?

A complete 4-step audit to identify blockers, prioritize actions, and boost your organic visibility.

1

Alignment: goals & market

We define your business challenges: which products/services to push, which geographies, which commercial goals.
These interviews help us understand your industry (even niche B2B) and align the analysis with your real priorities.

2

Analysis: data & structure

We combine the three pillars of SEO to identify root causes—not just symptoms:

🔍 Semantics
→ Which keywords to target
📝 Content
→ Content gaps & optimizations
⚙️ Technical
→ Indexing, crawlability, performance
3

Delivery: a prioritized roadmap

You leave with a clear, quantified, and actionable roadmap: what to do, in what order, and why (impact/effort ratio).
Quick wins vs. long-term improvements. Each recommendation is ranked by business criticality and available via a 24/7 Looker Studio dashboard.

4

Support (optional)

After the audit, we can support implementation and ongoing management:

Ready to identify what’s holding back your visibility?

Request an SEO audit →

✓ Dashboard included • Prioritized roadmap • Detailed debrief
THE 3 SEO PILLARS

A complete audit that analyzes
the 3 fundamentals of SEO

Content, Technical, and Authority: these three pillars determine your ranking on Google. Our audit evaluates them in depth.

📝
PILLAR 1

Content & Semantic Analysis

Objective : Ensure your content matches your customers’ real searches and drives conversions.

🔍 Semantic Analysis (the foundation)

 

•
Identifying queries with high business potential
•
Defining the ideal site architecture
•
Building topic clusters to strengthen authority

✍️ Content Optimization

 

•
Analysis of depth and quality (cannibalization, thin content)
•
Optimizing structure and internal linking
•
Identifying editorial priorities to generate leads

💡 Want to level up? Discover our SEO training with SEO copywriting modules.

⚙️
PILLAR 2

Technical Audit: Indexation & Performance

Objective : Make your site perfectly “understandable” and “crawlable” for search engines.

✓
Crawling & indexation directives (robots.txt, sitemap)
✓
Performance (Core Web Vitals) & mobile optimization
✓
Handling 404s, redirects, and site architecture

🏗️ A technically sound site is the foundation of everything. View our technical SEO audit page.

🔗
PILLAR 3

Authority & Backlinks

Objective : Evaluate and strengthen your authority in Google’s eyes with high-quality links.

✓
Analysis of inbound links profile (quality vs quantity)
✓
Detecting toxic links and missed opportunities
✓
Competitive benchmarking and link-building strategy

⚠️ Recommended when the foundation (content + technical) is strong. Authority makes the difference on competitive queries.

Ready to audit the 3 pillars of your SEO?

Get a complete diagnosis and a prioritized roadmap to boost your organic visibility.

Request an SEO audit →

✓ 3-pillar analysis • Looker Studio dashboard • Actionable roadmap
DELIVERABLES

What you receive

✓
A clear summary of technical blockers, content issues, and authority
✓
A prioritized action plan based on the impact / effort ratio
✓
A short, mid, and long-term roadmap with measurable milestones
✓
A debrief session with your team (presentation + Q&A)
✓
A Looker Studio dashboard accessible 24/7
TIMING

When to launch an audit?

It’s the ideal time if you’re in one of these situations:

→
You’re preparing a website redesign
→
A technical migration is planned
⚠️
Your traffic is stagnating or you’re not getting enough organic leads
🚨
Sudden drop in organic traffic

💡 Tip: Plan the audit 2–3 months before a redesign so recommendations can be integrated from the start.

Contact

Ready to improve your SEO?

Let’s discuss your project and identify SEO opportunities for your website together.

Get to the top of organic results

Accelerate your SEO visibility with
our agency.

✓
360° audit
✓
Tailored recommendations
✓
Visibility tracking tool
Tip: Pick a time slot and we’ll call you back with a micro-analysis of your SEO opportunities.

Book a time slot

15 to 30 minutes, by video — no commitment.
Frequently asked questions

Do you have questions?

Everything you need to know before launching your SEO audit.

Is an audit enough to be visible on Google?
+
No—an audit identifies the path forward and diagnoses blockers. Concrete results come from implementing the recommendations. That’s why we also offer support for ongoing monitoring and implementation.
What’s the difference between a quick analysis and a full audit?
+
A quick analysis is a targeted diagnosis focused on a specific issue (e.g., traffic drop, technical check). A full audit covers all SEO pillars: semantics, technical, content, and authority, with a detailed, prioritized roadmap for 6–12 months.
Is it useful if I already have a lot of content?
+
Absolutely! That’s often where the fastest wins are: optimizing what already exists, restructuring internal linking, resolving keyword cannibalization, and identifying underperforming content to improve or merge.
How long does a full SEO audit take?
+
Typically 3 to 5 weeks, depending on your site size and technical complexity: 1 week for scoping and data collection, 2–3 weeks for in-depth analysis, then the debrief with your team and delivery of the dashboard.

Tell us about your website

Tell us your context (traffic drop, upcoming redesign, business goals). We’ll guide you toward the right analysis format.

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