site tree structure
A well-designed tree structure is one of the most precious ingredients for successful web indexing. It essentially determines URL readability, simplifed destination page access for Google and can also form the basis for creating semantic kernels. An optimised tree structure can positively reinforce a site’s SEO thanks to:
- A consolidated user journey: the user finds the information he/she is looking for more easily and the journey is more pleasant.
- A lower bounce rate: the internaut is more likely to quickly leave a website he/she finds confusing.
- The possibility to see your sitelink appear in SERPs: if your structure is clear, these links will appear more easily in SERPS, whilst maximising visibility, browsing and click rates.
- Improved crawler performance: an understandable tree structure facilitates Google robot visits on more pages and at more complex depths, hence indexing associated content.
