Data analytics

Our Web Analytics training sessions

Web Analytics Training

Acquire all the skills required to master the Analytics suite.

Dedicated programs for mastering analytics tools

Depending on your level, we offer basic or advanced Web Analytics training. All are tailored to your industry and your activity.

They teach you to manage the Google Analytics tool or the tracking of your site yourself.

We offer two detailed training sessions below: Google Analytics and Google Tag Manager.

Our Google Analytics training

We offer analytics training to help you familiarize yourself with the technique or to improve your skills.

Each session consists of a theoretical part and a more practical part. The goal is to instill the basics, methodology, and solutions to work on real-life situations according to your needs.

 

  1. The basic analytics version aims to explain the main features and go through the essential reports that the tool offers.
  2. The advanced analytics option allows you to enhance your knowledge. We teach you methods for building detailed dashboards, solutions for more complex sites like e-commerce, setting up custom dimensions or metrics, and mastering the Google Looker Studio tool (formerly Google Data Studio).

After the presentation, our Web Analytics experts remain available to assist you and answer your questions.

Our Google Tag Manager training

The goal of the training on using the GTM tool is to manage the tracking of a site yourself and have the “tags” according to your objectives. The more interactive the courses are, the more successful the learning will be. We also offer two courses depending on your level:

 

  1. The basic GTM presentation: we start with an introduction, followed by the creation of tags and auto-event tracking. Finally, you will learn how to test the implementation of these tags and resolve any potential issues.
  2. The advanced GTM training: after this course, you will know how to:

Do you want to master Google Analytics and Google Tag Manager and take control of your data with ease?

Simplify tracking your digital performance with our training sessions!