Data analytics

Our Google Tag Manager training

Google Tag Manager Training

Our trainers help you master Google Tag Manager inside out.

A course dedicated to Google's GTM solution

Depending on your level, we offer basic or advanced Tag Manager training. All our GTM introductions are personalized and teach you how to manage the tracking of a site yourself in order to be autonomous for the implementation of your tags.

A custom presentation

Our Analytics training, focused on practice, allows you to practice directly with our experts in Google Tag Manager. Finally, all our packages include a “support” section to assist you and answer your questions.

Google Tag Manager beginner training

This is a basic training for savvy marketers who want to manage their own tracking of all their digital activity.

In our beginner GTM training, our Web Analytics experts cover the following topics:

 

  1. GTM container and interface
  2. Introduction to the DataLayer
  3. Universal Analytics tracking
  4. Custom HTML tags and pixel implementation
  5. Auto-event tracking and GTM listeners
  6. Testing and debugging your tags

Advanced Tag Manager Training

Aimed at an audience familiar with GTM, our advanced training focuses on the in-depth learning of:

 

  1. Naming convention and account structure
  2. Virtual view of pages and custom URLs
  3. Lookup Tables
  4. Custom variable elements
  5. Custom dimensions and metrics
  6. Triggering custom events

Master Google Tag Manager and take control of your data with ease. Simplify tracking your digital performance with our training.