Data analytics

Analyze the actions of your users

Google Analytics

A wealth of information to drive your digital marketing.

Analyze the actions of your users

Google Analytics is a solution for Web analytics that allows for a better understanding of user behavior. Connected to other products like Google Ads, Analytics offers the ability to analyze all of your marketing actions, interpret the data, and helps you draw conclusions to then turn them into strategic decisions.

Google Tag Manager

For tracking data related to consumer actions, our experts use the Google Tag Manager tool. This allows for the configuration of various events (such as “button clicks,” form filling steps, page views, etc.) autonomously, without the need to implement code on the site each time.

The link between the different Google tools is an advantage, as the collected data appears directly in Google Analytics reports.

Tagging plan

The tracking of certain sites like e-commerce may require the intervention of a web developer. It will then be appropriate to provide them with a tagging plan. This document is a tag management guide that contains the codes to be implemented on the site to record the actions to be measured.

Configuration of objectives

In the digital world, it is possible to track consumer behaviors in minute detail. To define the data to track and analyze, it is necessary to identify beforehand why to collect this information and how to interpret it.

The first step will be to determine the objectives to measure (macro-conversions and micro-conversions). For example, if the goal is to maximize investment in certain traffic sources, we will track the origin of visitors to your site and more specifically, buyers. Once the objectives are defined, they need to be quantified, for instance: what value to assign to buyers coming from direct or paid sources such as Social Ads?

Finally, these KPIs are integrated into your tracking tool and can thus be easily and quickly monitored. It will then be easy to demonstrate the effectiveness of a source, its ROI, and to make strategic decisions to optimize these investments.

Need help?

From account creation to complete tracking of your website, we ensure the reliability of your data.

 

Tracking e-commerce

The complete setup of e-commerce tracking is particularly essential for understanding your consumers and using the levers that will allow you to maximize sales. For example, knowing where your customers come from or understanding their purchasing journey on your platform to undertake targeted activities.

Optimization process

Processus d’optimisation