Markup system
Google Tag Manager
Facilitate the implementation, management, and maintenance of tags by marketers.
Markup system
Have you ever realized the time it takes to make a minor change on your site? For example: to add a new tracking code in order to analyze your marketing campaigns?
In general, these actions (which involve the implementation of tags) require the intervention of a developer and are therefore costly and time-consuming to integrate.
That is why more and more sites are using a tag manager to track their data.
The most widespread solution in the field is Google Tag Manager.
What is a Tag Manager?
The operation is simple: you add a line of code to each page of your website and then you can control a good part of your tags without going through a developer. From then on, you will be able to easily set up enhanced tracking of your visitors (for example on Google Analytics) and thus launch much more effective marketing campaigns. A tag management system can be added to both a website and a mobile application.
An optimal follow-up for effective marketing
Have you ever imagined retargeting visitors who have only viewed certain pages of your site? Or simply those who added an item to their cart but did not complete the transaction? All of this can be easily set up thanks to the tagging system.
Moreover, you will also be able to collect much more information about your visitors, for example; what is the weather like where they are when they visit your website (should you increase your ad budget when the weather is nice?)? Are they using an ad blocker? How do they navigate your site? Is there a step in the purchasing process that diverts them from their goal on your e-commerce site?
All these crucial questions can easily and quickly find an answer once a tagging system is implemented.
Our approach
As part of the implementation of a tag management system, we follow the methodology below:
- We define together your needs with our Web Analytics experts (what are the important elements for you? What data do we need to collect?)
- We send you the instructions for the integration of a tagging system (Google Tag Manager, Dynamic tag management, etc.), which you can forward directly to your developer.
- We launch a testing phase to ensure that all information is correctly collected.
- Based on the needs you have expressed to us, we implement the tags necessary for extended data collection.
- If you wish, our SEA specialists will take care of launching and optimizing your campaigns using the new information collected.