Google Analytics Training

The Analytics training provided by our Web Analytics experts is focused on interactivity. Indeed, your participation is essential, which is why our examples and exercises are based on your data and your sector. If you have specific questions, we will try to answer them during the training.

This training, which covers the basics of the tool, is intended for clients who have little or no experience in this area.

Among the foundations of Analytics, you will learn:

1. The functioning or how information is tracked and statistics are compiled, how to interpret the different KPIs, etc.
2. The reports: what are the standard reports available in the tool, how they are constructed, and how to use them.
3. The key features: explanations of the key features of Google Analytics to create better reports such as custom dashboards, adding secondary dimensions, saving defined settings…)
4. Questions and answers with examples based on your activity.

If you have some experience with Google Analytics, closely monitor your statistics, and want to improve your level? The advanced training is made for you!

At the end of this training, you will be able to:

1. Manage more complex elements such as e-commerce data tracking and custom reports or parameters (dimensions, metric data) tailored to your needs.
2. Understand how to use Google’s analytical data in Google Looker Studio (formerly known as Google Data Studio) as well as be able to create functional dashboards.
3. Address the challenges you face through our more in-depth and personalized “questions and answers” session.