Data & Analytics
Data & Analytics Agency
Unlock the power of your data with actionable insights that drive smarter decisions and maximize your ROI. At Universem, we specialize in Web Analytics, from setting up tracking systems to creating custom dashboards and optimizing user journeys. With our expertise, your data becomes a compass for business success.
What value do your data hold?
Web Analytics enables efficient and rapid management of your website, mobile site, or application performance.
It allows you to better understand your customers’ behavior by visualizing real-time data and taking the appropriate actions to maximize your ROI.
Setting up Google Analytics
The first step in setting up data tracking begins with creating a Google Analytics account, enabling comprehensive tracking of your website. Our team of Web Analytics consultants then works with tag management tools to define the elements to monitor on your pages, ensuring maximum efficiency and greater autonomy.
Setting up an analytics solution to measure your website audience involves four key steps:
- Identifying objectives
- Setting up the GTM tool to track your data independently
- Creating a tagging plan or tag guide document for the web developer
- Tracking your showcase or e-commerce site
Dashboard Creation
Based on your expectations and activity, our agency offers customized dashboards to structure your data and facilitate decision-making. Various visualization tools are available.
We have selected three: Tableau, Data Studio (including Data Studio 360), and Power BI.
We have selected three: Tableau, Data Studio (including Data Studio 360), and Power BI.
Analytics for Mobile Applications
If you have an application and want to understand your users’ behavior on this specific platform, we offer tailored solutions and tools: App Analytics.
Among other things, we explain why a mixed Google tracking across different channels is essential.
A/B Testing
A/B testing, as the name suggests, allows you to test different versions of a page simultaneously on consumers from the same segment. The goal of this process is to increase your conversions based on your customers’ behavior. At Universem, we assist you in implementing A/B testing. Keep in mind that a 10% increase in conversion rate means a 10% reduction in your marketing expenses.
Web Analytics Training
As an Analytics, SEO, and SEA agency, Universem offers analytics training tailored to your business and skill level. Whether basic or advanced knowledge, individually or in groups, we teach you how to manage your data independently.
The data explorers
Discover our team of experts in Data Analytics
