Semantic analysis

Every natural referencing audit generally begins with a keyword analysis.

This step, which may seem easy or even secondary at first glance, is fundamental to your SEO strategy. But what is the purpose of this semantic audit?

Here is a non-exhaustive list:

• Determine interesting keyword families by category on your site
• Find the right variations to work on long-tail SEO
• Get an idea of the search volume for the keywords to be positioned
• Know the importance of competition for these keywords
• Compare the opportunities identified with the current content
• Optimize meta tags (< title >, meta description, …) and texts based on the selected keyword list

The ideal keyword is a word or query that internet users search for in large numbers online, for which competitors are not crowding, and that attracts quality traffic.

There are, of course, the generic terms related to your activity, but let’s not forget the long-tail keywords. More specific, less searched for, and especially less subject to SEO competition, they should be an integral part of your content strategy. Together, they generate nearly 80% of a website’s SEO traffic!

Once you have determined the main keywords related to your activity, you can search for other ideas using the Google keyword generator: the Keyword Planner or Keyword Planning Tool. This essential tool for any SEO professional also allows you to obtain estimates on the search volumes of each keyword or key phrase.