Our training
GEO — Programme & practical details
| 📍 Location: | Brussels – Universem, Avenue Herrmann-Debroux 42 – 1160 Auderghem |
📅 Several dates are offered throughout the year. Pick yours in the registration form ↓, or check the full calendar →
Agenda for a session (half-day):
| 08:30 – 09:00 | Welcome & coffee |
| 09:00 – 09:15 | Generative AI in 2026 |
| 09:15 – 09:45 | How Search is evolving in 2026 |
| 09:45 – 10:15 | How does GEO work? |
| 10:15 – 11:00 | Writing for the web in 2026 |
| 11:15 – 11:45 | Prompts and tips |
| 11:45 – 13:00 | Hands-on examples + Q&A |
| 13:00 | Lunch & networking |
Why is GEO becoming essential in 2026?
| 1 |
Generative answers and conversational engines have transformed search: people no longer browse a list of results, they expect a single, contextual answer. |
| 2 |
The question is no longer “How do I reach position one?” but “How do I become the source the AI uses to build its answer?” |
| 3 |
GEO (Generative Engine Optimization) means adapting your content so it can be read, understood, cited and reused by AI systems — a key stake in a search landscape that keeps shifting and getting more competitive. |
Our training shows you how to adapt your content to this new reality: understanding what AI engines value, structuring your information so it gets picked up, and turning your pages into content that’s ready to be cited. You leave with optimisations you can apply the very next day.
The expert leading the training
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Corentin DonneauxHead of SEO & AI Corentin will share his expertise and give you concrete levers to adjust your digital strategy. Passionate about data analysis and new technologies, he keeps a close eye on the sector to refine digital strategies. |
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Learn to structure your content so it’s understood, cited and reused by ChatGPT, Gemini, Perplexity and Google’s AI Overviews. On the agenda: live analysis, an operational method and concrete quick wins to perform in a Search landscape that keeps shifting.
Training pricing€299 Standard rate Client discount 💡 Already a client of ours? Get an automatic €100 discount.
🎁 Also interested in GEA? Take GEO + GEA for €499 instead of €598 — select the bundle option in the form. See the GEA training → |
Reserve your spotFill in the form below — we’ll confirm your registration by email. |