Our training
GEA — Programme & practical details
| 📍 Location: | Brussels – Universem, Avenue Herrmann-Debroux 42 – 1160 Auderghem |
📅 Several dates are offered throughout the year. Pick yours in the registration form ↓, or check the full calendar →
Agenda for a session (half-day):
| 08:30 – 09:00 | Welcome & coffee |
| 09:00 – 09:15 | Advertising in the age of generative AI |
| 09:15 – 09:45 | How does GEA work? |
| 09:45 – 10:30 | The new generative ad formats |
| 10:30 – 11:15 | Building a GEA campaign strategy |
| 11:15 – 11:45 | Tips & best practices |
| 11:45 – 13:00 | Hands-on examples + Q&A |
| 13:00 | Lunch & networking |
Why is GEA becoming essential in 2026?
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As conversational engines capture a growing share of searches, traditional advertising is losing ground to answers generated directly by AI. |
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Generative Engine Advertising (GEA) covers the ad levers that let a brand appear within those generative answers: native formats, partnerships with AI platforms, sponsored content built for how these models cite sources. |
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A still-emerging channel, where being among the first to understand the available formats is a genuine competitive edge. |
Our training gives you a head start: understanding the formats available today, anticipating what’s coming next, and building a first concrete, actionable campaign strategy.
The expert leading the training
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Jérémie MartiHead of Advertising Jérémie will share his online advertising expertise and give you concrete levers to bring generative engines into your media strategy. |
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Discover how to position your brand within generated answers from ChatGPT, Gemini and Perplexity, through new ad formats built natively for generative AI. On the agenda: an overview of available formats, campaign building and hands-on cases to get ahead on this emerging channel. Training pricing€299 Standard rate Client discount 💡 Already a client of ours? Get an automatic €100 discount. 🎁 Also interested in GEO? Take GEO + GEA for €499 instead of €598 — select the bundle option in the form. See the GEO training → |
Reserve your spotFill in the form below — we’ll confirm your registration by email.
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