Are you considering revising the identity and structure of your website and want to avoid any loss of traffic or SEO for your pages after it goes live?
New site - online launch
Online publication
Ensure its good organic SEO for the launch of your site.
You are launching a new website.
The launch of a site as part of a migration process during the redesign of a website is an activity that requires special monitoring.
To avoid losing traffic and positions in search results, it is necessary to test the proper redirection of URLs, monitor the evolution of 404 errors, and check for any unexplained drops in organic visits.
URL redirection checks
During a migration project, we provide you with a mapping file before the website goes live. This document includes a list of each original URL, proposing the redirection to its new version. A specific formula allows the web developer to directly integrate the URLs into a particular file of the site to automatically perform the redirections without having to add each URL manually.
Once the site is live, we check that each old URL correctly redirects to a current URL. This analysis is carried out for several weeks after the launch to avoid a loss of traffic and positioning.
Tracking of 404 ERRORS
In addition to ensuring that each URL has been correctly redirected, we also make sure, using the Google Search Console in particular, that the number of 404 errors has remained stable following the migration. If we find that certain URLs lead to a 404 response page, we analyze the source of this error as well as its impact on SEO and user experience. Based on our diagnosis, we propose an appropriate solution to avoid a loss of ranking.
Evolution of organic traffic
The main risk during a site migration is a decrease in organic traffic, partly related to a loss of positions in search results. That’s why we also analyze the evolution of organic traffic. It is normal to see a slight drop in traffic after a migration, but this decline is generally limited in time.
It may happen that the site’s traffic decreases inexplicably. In this case, the experts from our SEO agency identify the source of this loss and respond quickly.