Technical SEO Audit

Your website isn’t being indexed properly
on Google 🤖?

Universem, your SEO agency, delivers action-oriented technical SEO audits: we identify blockers (crawl, indexation, performance, rendering), prioritize fixes, and provide a clear roadmap for measurable results.

Explore our specific expertise

What is a technical SEO audit?

A structured diagnosis answering 3 key questions:

  • 1
    Can search engines crawl your website efficiently?
  • 2
    Are your key pages indexed (and indexable)?
  • 3
    Does the technical foundation (performance, rendering, architecture) allow Google to process as many pages as possible without friction?

The goal of a technical website audit is simple: ensure that no technical barrier prevents your content from performing.

Because yes: you can have unique, expert and useful content… and still see no results if Google can’t properly see (or understand) your pages.

📋 Deliverable:
indexation/crawl/performance diagnosis + full recommendations + roadmap & action prioritization
EXPERTISE

Why entrust your technical SEO audit to Universem?

To turn your SEO objectives into real, measurable success, rely on a team that combines advanced technical expertise with hands-on pragmatism.

⚡

Expert technical diagnosis (root-cause oriented)

Our consultants analyze your website in depth to identify what truly blocks performance: indexation, crawl, architecture, performance, JavaScript rendering, technical duplication, e-commerce faceted navigation… You receive a clear report with actionable fixes (not just a checklist).

🗺️

Prioritized Impact / Effort roadmap (pragmatic, no “checklist for the sake of it”)

We prioritize what truly drives business impact. Some items that look “perfect on paper” are useless if the gain is marginal. We focus on the right trade-offs: what is critical, feasible, and profitable (based on your CMS and dev constraints).

📈

Indexation, Crawl & Performance (to unlock visibility)

The core of a technical SEO audit is increasing the number of valuable pages that are seen, crawled, and indexed. On a 200-page website, 5 non-indexed pages may not be an issue… unless they are your key business pages. On a 30,000-page website, 5,000 pages wrongly not indexed means thousands of lost entry points.

Request a technical SEO audit

✓ Response within 24h • Personalized analysis
Methodology

How does our technical SEO audit work?

A comprehensive 4-step audit to identify blockers, prioritize actions, and secure your technical foundations.

1

Data collection: Crawl, Search Console, CMS data (and logs if possible)

We start by collecting data:

•
Full crawl (adapted to your context: showcase site, e-commerce, large catalog)
•
Google Search Console (coverage, indexation, issues, sitemaps)
•
CMS data / templates if available
•
Server logs (recommended option for large websites) to understand real bot behavior

We also make sure the site is crawlable (whitelisting if Cloudflare / security protections are in place).

2

Visualization: dashboards & page-type segmentation

When there are many pages, reviewing URLs one by one doesn’t work. We segment by page types (categories, products, blog, filters, etc.) and visualize data through dashboards to identify:

📊
High-risk clusters (e.g. one product category accounting for 80% of errors)
🧩
Recurring technical patterns (template, module, parameter, facet)
3

Analysis: identifying blockers & actionable recommendations

We don’t stop at symptoms. We look for root causes: an indexation issue may come from incomplete JS rendering, poorly handled canonicals, misconfigured robots rules, duplication caused by filters, overly deep architecture, etc. We provide realistic fixes (taking CMS, budget, and timeline constraints into account), with alternatives when the “ideal solution” isn’t feasible.

4

Delivery: prioritized roadmap + workshop with dev team / agency

You leave with a ready-to-use roadmap: what to do, in what order, and why (Impact / Effort). We strongly recommend involving your in-house developer or web agency: the goal is to co-build solutions, not to “point fingers.”

Ready to unlock your technical SEO?

Request a technical SEO audit →

✓ Prioritized roadmap • Detailed delivery • Pragmatic approach

TECHNICAL SEO AUDIT

A comprehensive technical audit that secures the foundations of your SEO

Technical SEO is one of the core pillars of search visibility: it determines crawlability, indexation, and Google’s ability to process your pages at scale.

🧭
AXIS 1

Indexation & Crawl (the core)

Goal: enable search engines to see, understand, and index as many valuable pages as possible.

Robots, sitemaps, directives & crawl budget

•
robots.txt, meta robots, X-Robots-Tag analysis
•
Sitemaps: coverage, freshness, consistency with indexation
•
Unintentional blocked or noindexed pages
•
Crawl budget management (critical for large websites)

Architecture, internal linking & page depth

•
Directory structure, page depth, orphan pages
•
Scalable internal linking (identifying “invisible” areas)
•
Redirect issues, 404s, chains, loops
•
Canonical consistency and versions (http/https, www/non-www)

⚡
AXIS 2

Performance & Web Vitals

Goal: improve user experience and avoid technical friction that degrades crawl efficiency, conversion, and sometimes visibility.

•
Core Web Vitals (LCP, INP, CLS)
•
Mobile-first (priority)
•
Page weight, render-blocking resources, third-party scripts

We stay pragmatic: speed is prioritized when it has a real impact on users and/or your ability to scale.

🧩
AXIS 3

Rendering, Templates & e-commerce risks (filters, duplication, faceting)

Goal: prevent “standard dev-side” technical choices from sabotaging indexation.

•
JavaScript rendering: does Google see all the content?
•
Templates: titles, tags, pagination, listings
•
Facets / filters: SEO handling (infinite crawl, duplication, parameters)
•
Technical duplication and uniqueness (canonicals, variations, sorting, tracking)
•
Multilingual / multi-regional: hreflang, architecture, consistency

Ready to unlock the technical side of your SEO?

Get a technical SEO audit and a prioritized roadmap to fix what matters most first.

Request a technical SEO audit →

✓ Crawl & Indexation • Performance • Actionable recommendations
DELIVERABLES

What you receive

✓
Clear summary of technical blockers (indexation, crawl, rendering, performance)
✓
List of recommended fixes (with “why” / “how” explanations)
✓
Impact / Effort–prioritized action plan
✓
Short-, mid- and long-term roadmap with measurable milestones
✓
Review session with your team (presentation + Q&A)
✓
(Optional, if needed) 1–2 follow-up calls with your agency/dev team to validate implementation
TIMING

When should you launch a technical audit?

It’s the right time if:

→
You are preparing a redesign or migration (auditing a staging site is possible)
→
You are launching a new website / new CMS
⚠️
Your traffic is stagnating (despite content production)
🚨
Sudden drop in organic traffic
→
You run an e-commerce site and suspect faceting / duplication / indexation issues

💡 Tip: plan your audit 2–3 months before a redesign to integrate recommendations directly into the build.

Contact

Ready to improve your technical SEO?

Let’s discuss your project and identify technical SEO opportunities together.

Get ahead in organic results with strong technical foundations

✓
Technical SEO audit (focused and actionable)
✓
Tailored recommendations
✓
Prioritized roadmap
Tip: choose a time slot — after an initial discussion, we’ll get back to you with a quick analysis of technical opportunities.

Book a time slot

15 to 30 minutes, video call — no commitment.
Frequently asked questions

Have questions?

Everything you need to know before launching a technical website audit.

Is a technical audit enough to be visible on Google?
+
No. A technical analysis identifies and prioritizes fixes. Results come from implementation. We can also support you in validating fixes and measuring impact (before/after, crawl, indexation, performance).
What’s the difference between a quick analysis and a full technical audit?
+
A quick analysis focuses on a specific issue (e.g., indexation drop, crawl problem). A full technical audit covers everything: indexation, crawl, architecture, performance, rendering, technical duplication, e-commerce risks, multilingual setup, etc., with a 3–12 month roadmap.
Is it useful if I already have a lot of content?
+
Yes—especially then. If part of your site isn’t indexed (or poorly crawled), you’re losing thousands of opportunities. A technical SEO audit ensures Google can fully leverage that content (and that it isn’t diluted by duplication, URL parameters, poorly managed facets, or simply blocked from indexation).
How long does a technical SEO audit take?
+
Typically 2 to 5 weeks depending on size and complexity: data collection + crawl, analysis, prioritization, and presentation.
Do you work with all CMS platforms?
+
Yes. CMS platforms have constraints, but technical analysis is always possible. If it’s a highly customized CMS, we work with your developers to understand limitations and propose the most realistic solutions.

What do you need to get started (access / data)?
+
Ideally: access to Google Search Console, the ability to run a crawl, and server logs for larger sites if available. If you use Cloudflare or other protections, we also ensure proper whitelisting to allow crawling.

Tell us about your website

Explain your context (indexation, traffic drop, upcoming redesign, large catalog, JS/CWV issues). We’ll guide you toward the right format: technical SEO audit, technical SEO audit, or full audit.

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