Semantic audit

Your prospects are searching…
but do you know
how🔎 ?

A semantic analysis helps you read a market through search: what your prospects want, how they phrase it, and which topics have real business potential. At Universem, we combine your business insights, technical constraints, competition, search volumes, and the reality of search results pages to build an actionable foundation — not just a keyword list.

Explore our specialized expertise

Why conduct a semantic analysis?

Because in Search, you don’t “push” a message: you capture existing demand.
Without semantic analysis, you’re moving blindly.

  • 1
    Understand real demand (intent, wording, concepts)
  • 2
    Measure market interest (volumes, seasonality, trends)
  • 3
    Prioritize what generates business (leads, sales, meaningful visibility)
📌 Goal:

identify the highest-value opportunities, prioritize them, and provide you with a semantic roadmap tailored to your business.
(15–30 min, video call — no commitment)
EXPERTISE

Why entrust your semantic audit to Universem?

A useful semantic analysis is not a keyword list: it’s a business-driven reading of the market, based on search, competition and reliable data, to prioritize what truly creates value.

🧠

A “business-first” approach

We don’t push a keyword “just because it has volume”. We arbitrate with you based on relevance, value, sales, priority offers, margins and objectives.

🧰

In-house tools & more reliable data

In markets like Belgium, some standard tools can be biased. We rely on our historical data + APIs and proprietary tools to analyze volumes, clusters and positions.

🗺️

A broader competitive view

We don’t limit ourselves to “3 competitors”. We capture the full real competition on search engine results pages, even when they’re not direct “business” competitors.

Schedule a meeting

✓ Reply within 24h • Tailored analysis
Methodology

How does our semantic analysis work?

A 5-step method focused on practical execution: understanding demand, structuring the market, analyzing competition and delivering actionable prioritization.

1

Kick-off: objectives, context & customer language

A structured interview to align the analysis with your real priorities and the way your prospects actually express themselves.

🌍 Markets
countries, languages, priority areas
🎯 Your business
priority products or services (and those to avoid)
🗣️ What your prospects say
sales/support feedback, recurring questions, real-life wording
2

Building a keyword base

We collect and enrich a keyword base using your data, competitor data and real market signals.

📊 Data
client + market
📅 Signals
volumes, seasonality, variants
🏁 Exploration
competitor websites & SERPs
3

Clustering: intents & topics

We group keywords into usable categories and analyze them primarily at cluster level (not keyword by keyword).

🧩 Clusters
semantic categories
🎯 Intent
informational / comparative / transactional
💼 Business
relevance, potential, competition
4

Position analysis: client & competitors

We analyze rankings to identify the positions of the client and all visible competitors. This enables a clear view of strengths and weaknesses by cluster, as well as catch-up and attack opportunities.

5

Dashboard & presentation

The client receives a 24/7 accessible dashboard (filters, competitors, clusters, keyword deep dives) and a summary presentation: market overview, leading players, priority opportunities and recommendations.

Ready to clarify your market and SEO priorities?

Schedule a meeting →

✓ 24/7 dashboard • Extended competitive analysis • Actionable prioritization
DELIVERABLES

What you receive

✓

Dashboard (24/7)

Clusters • Client vs competitors • search results insights
✓

Structured keyword lists

Clusters • Variants • Volumes • Competition level
✓

Actionable recommendations

Quick wins • Content to create/optimize • Business trade-offs

💡 Often the first step of an SEO audit — and the foundation of competitive analysis.

Bonus: AI visibility (GEO option)
In addition to Google, we can analyze your presence in AI-generated answers and propose actions to improve it.
FORMATS

Standalone… or integrated

We choose the right format based on your markets (single/multi), funnel and resources.

A

Standalone

Frame the market and prioritize before producing.
B

Integrated into an SEO package

Audit + roadmap + execution (content/tech/monitoring).
C

Custom

Multi-country, e-commerce, separate analyses (info vs conversion).
+

GEO option

Measure and improve your visibility in AI-generated answers.
✓ We recommend the right format — no pressure.
Contact

Ready to clarify your market and SEO priorities?

Let’s discuss your project and identify together the highest-value semantic opportunities

Turn demand into an action plan

A useful semantic analysis goes beyond volumes: it connects search intent to your offers, margins, and objectives.

✓
Clusters & intents
✓
Client vs competitor comparison
✓
Actionable prioritisation & roadmap
Tip: Pick a time slot and we’ll call you back with a micro-analysis of semantic opportunities (market, intents, first clusters).

Book a time slot

15 to 30 minutes, video call — no commitment.
Frequently asked questions

Do you have questions?

Everything you need to know before launching your semantic audit.

Is a semantic analysis just a list of keywords?
+
No. The goal is to structure by clusters, intents, and business value, then connect this to competition and concrete actions.
What do you need from us on the client side?
+
Business information (offers, priorities, margins if possible), markets/languages, constraints, possible access to useful data (depending on scope), and your “field” feedback.
Do you need our competitors?
+
We ask for them (useful), but our analysis is not limited to a list: we also capture the real competition in search engine results pages.
Can it be done across multiple countries/languages?
+
Yes, and it is often recommended if your markets differ.
What happens after the analysis?
+
Either you leverage it internally, or we move forward with an audit + ongoing support (content, structure, technical, monitoring).

Tell us about your market

Explain your context (markets/languages, priority offers, business objectives, competition). We’ll guide you toward the right semantic analysis format.